Tongming Vision Correction Logo by Kuaiyu Tang is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Grafis Competition Category.
PerakGrafis· 2023
Tongming Vision Correction Logo
by Kuaiyu Tang
Client: Shanghai Tongming Vision Correction Center
A' Design Award Perak Winner in Grafis Category
Verified Award Winner
Verify Award Status for #144198The Design
About Tongming Vision Correction Logo
Tongming Vision Correction nyaéta logo anu didamel pikeun puseur koréksi paningal keur para nonoman jeung barudak. Ngaran Tongming hartina teleng panon jeung caang, ku kituna teleng panon dipaké minangka unsur desain utama. Tilu teleng panon kalawan tingkat kajelasan anu béda-béda disusun dina runtuyan anu nembongkeun prosés koréksi ti burem nepi ka jelas. Logo ieu diterapkeun dina kartu nami, buku catetan, jeung poster. Kartu nami jeung set kasualna dicitak dina kertas husus, sedengkeun posterna ngagunakeun bahan fotografis luar ruangan.
The Recognition
About the A' Design Award Perak
Tongming Vision Correction Logo mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Tongming Vision Correction Logo diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Tongming Vision Correction Logo mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear.
- Dimensions & Packaging
- Size of business card, width 90mm x height 55mm, size of note, width 210mm x height 285mm, etc
- Tags
- Logo design, business card design, memo design, poster design, website design, etc
- Production Technology
- The business card and the casual set are special paper, and the poster uses outdoor photo materials.
- Design Challenge
- To develop a project, the enterprise name is very important and needs to be more relevant to the industry. Generally speaking, it is very difficult to challenge the enterprise name and industry. The design should be internationalized according to the form and style as much as possible to capture the symbols in the industry,
- Research
- The center relies on the latest ophthalmic technology of Tongren Hospital, according to the principle of "three linkage" of binocular vision, uses pure physical training methods, and does not inject, take medicine, or touch the eyes. It is safe and risk-free. It is specialized in correcting myopia, hyperopia, amblyopia, astigmatism, and squint of young people. The technology is advanced and the effect is remarkable.
- Inspiration
- Tongming Vision Correction Center is a national chain organization specialized in correcting the vision of young people and children.
The logo name of Tongming means pupil and bright in English and therefore, pupil is adopted as the main design element.Three pupils of different degrees are arranged and designed to show the correction process of pupils from blurred to clear. - Project Duration
- The longest time of the project is spent on the logo. The purpose is very clear. A good image system is required. First, a good logo is needed. Then, the development of graphics is assisted. Then, some evolution and plasticity are done. The whole time can be completed in half a month.
- Operation Flow
- The project took half a month to complete.
- Team Members
- Kuaiyu Tang
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