It Is In Your Genes Identitas Dinamis by Bianka Foldi and Robert Valoczi

It Is In Your Genes Identitas Dinamis by Bianka Foldi and Robert Valoczi is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2023

It Is In Your Genes Identitas Dinamis

by Bianka Foldi and Robert Valoczi

Client: Genecontact

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #144669

View at A' Design Award Press Release Award Badge

Colors

The Design

About It Is In Your Genes Identitas Dinamis

Identitas merek ieu diciptakeun pikeun layanan genotyping, dimana predisposition kana kamungkinan panyakit genetik tiasa dideteksi. Sapertos struktur DNA, konsép desain ogé diwangun dina sistem kode, nyaéta kode Morse anu dirarancang khusus anu ngagambarkeun hurup alfabét. Kecap naon waé tiasa ditingali ku cara ieu, ngarobih logo statik janten identitas dinamis. Logo, nyaéta nami Klién anu ditulis ku kode, nyandak bentuk struktur hélik ganda DNA. Ieu kumaha bisnis Klién dicerminkeun sacara konseptual sareng visual dina identitas.

The Recognition

About the A' Design Award Perunggu

It Is In Your Genes Identitas Dinamis mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. It Is In Your Genes Identitas Dinamis diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. It Is In Your Genes Identitas Dinamis minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Given the identity was made for a genotyping service, the concept was also built upon a system of codes. Specially designed Morse codes were created representing the letters of the alphabet. Any word can visualized this way, turning a static logo to a dynamic identity. The logo, which is the name of the Client written by the codes, takes the shape of the double-helical structure of DNA. This is how the business of the Client is reflected both conceptually and visually in the identity.
Tags: dynamic brand identity, flexible brand identity, brand identity
Production Technology: • The codes that make up the logo are designed to form the shape of the DNA's double-helical structure.
• This iconic form of the logo is reflected as a pattern in further identity elements.
• The bold and refined nature of the brand’s visual world characterises the elegant box for the sampling tools, in which the customer can preserve his, her DNA as a lasting memory.
• The box also contains a customized patient card, with the customer’s name written by the alphabet of Morse codes.
Inspiration: The Client is a recently established company offering genotyping service that enables customers to discover eventual genetic diseases. They required a brand identity that clearly communicates what their operation stands for. The idea was inspired by the DNA structure that contains genetic codes. A unique alphabet of Morse codes was designed, by which the word Genecontact was written, defining the actual logo. Codes in the logo are arranged to resemble the shape of a double-helical structure.
Project Duration: The project started in July 2021 October in Budapest. The website development is still ongoing.
Team Members: Designer: Bianka Földi
Designer: Robert Válóczi
Creative Director: Attila Simon