A Inc Identitas Perusahaan by Yu Morisawa

A Inc Identitas Perusahaan by Yu Morisawa is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2023

A Inc Identitas Perusahaan

by Yu Morisawa

Client: A Inc

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #145279

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Colors

The Design

About A Inc Identitas Perusahaan

A Inc mangrupa program identitas perusahaan anu diciptakeun pikeun hiji perusahaan anu berbasis di Tokyo. Identitas ieu diwangun ngurilingan hiji hurup A anu dijieun tina garis-garis warna. Garis-garis éta ngagambarkeun énergi jeung poténsi unggal jalma anu aub jeung perusahaan. Garis-garis anu silih tumpang némbongkeun kumaha perusahaan ngawangun dirina ngaliwatan kabinékaan pilihan. Identitas ieu dipaké dina kartu ngaran jeung amplop, sarta unggal jalma bisa milih warna anu dipikaresep. Warna amplop bisa disaluyukeun jeung nu narima surat. Logona diembos supados warna-warna anu kuat téh némbongan leuwih lemes.

The Recognition

About the A' Design Award Beusi

A Inc Identitas Perusahaan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. A Inc Identitas Perusahaan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. A Inc Identitas Perusahaan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: I handled the corporate design for A Inc.
The limitless energy and potential of every A Inc employee is expressed using a range of colors. The striped pattern for the letter A of the logo is a visual expression of how the company is formed by an overlapping combination of all those individuals.
Dimensions & Packaging: Business card
Width91mm, Height55mm

Envelope
Width235mm, Height120mm
Tags: limitless energy, potential, a range of colors, stripes, diversity
Production Technology: In applying the design, people can choose their favorite color for business cards and multiple envelope colors can be matched with recipients. The colors have a strong emphasis, so the logo is embossed for subtlety.
Design Challenge: Design a single letter A as a logo.
Research: I try to keep things simple, clear, and emotional.
Also, we design the meaning of the corporate.
Inspiration: Using a single A in the logo creates a sense of presence that embodies A Inc's vision illuminating people's potential and mission for a world that believes in the power of what people like.

The meanings invested in the logo are

1.Stripes signify the energy and potential of everyone involved with A Inc.
2. The A is an accumulation of multiple stripes.
3. A Inc takes shape through the power of its diversity of preferences.
Project Duration: Completed in Tokyo in 2020. Since then, we have continued to refine it.
Operation Flow: Understanding of identity
Company motivation
Visualization of company image
recruiting
Image Credits: Photographer / Ryo Yasumoto