Untranslate Fungsi Utama: Aplikasi Diajar Basa by Arani Halder

Untranslate Fungsi Utama: Aplikasi Diajar Basa by Arani Halder is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2023

Untranslate Fungsi Utama: Aplikasi Diajar Basa

by Arani Halder

Client: Arani Halder

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #146106

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The Design

About Untranslate Fungsi Utama: Aplikasi Diajar Basa

Téks Buku: Untranslate mangrupa aplikasi diajar basa anu ngajarkeun nuansa hiji basa ngaliwatan diajar dumasar konteks. Untranslate nawiskeun hiji kecap atawa frasa tina daptar anu geus dipilih, tuluy ngajelaskeun istilah anu dipilih ngaliwatan opat konteks: sajarah, budaya, sosial jeung paguneman sapopoé. Unggal kecap dilengkepan ku étimologi, buku, pilem jeung lagu anu patali, artikel warta jeung klip, sarta pituduh pikeun ngagunakeunana dina paguneman. Aplikasi ieu bisa dipaké dina alat mobile, tablet jeung laptop, sarta tampilan layarna nuturkeun standar aksésibilitas.

The Recognition

About the A' Design Award Beusi

Untranslate Fungsi Utama: Aplikasi Diajar Basa mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Untranslate Fungsi Utama: Aplikasi Diajar Basa diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Untranslate Fungsi Utama: Aplikasi Diajar Basa dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Untranslate explores the barrier between languages through the subjective experiences of people. It is an application that teaches you the nuances of a language through context-based learning. Deviating from the traditional academic sources, it introduces you specific cultural references and content that can only be learnt by living in the corresponding place or through conversations with native speakers.
Dimensions & Packaging: Untranslate is meant to be an application that can be accessed on mobile devices as well as tablets and laptops. The screens and graphics are not only adaptable but are in line with the accessibility standards for all kinds of people.
Tags: Application, Language, Education, Culture, Linguistics, Social, Context, Historical, Community
Production Technology: After rigorous user testing, and evaluating existing language applications, these were some challenges.

Limited Functionality, content covered was very limited.
Lack of Context, information may not be contextually acceptable.
Impersonal, people do not connect with language.

Moving forward, here are the insights gained from the pain points.

Experience, the content should be put into real life context.
Context, more experiential approach to language learning.
Awareness, exposure to varied kinds of media.
Design Challenge: The primary challenge in this project stemmed from the notion that language by itself can be an ineffective tool in seamlessly communicating across borders and backgrounds. During building the content and flow of the app, it was very important to get information from credible, first hand sources and be mindful of any social and culturally relevant information. There were several rounds of fact checking, so as to produce the most accurate and unbiased content.
Research: The research behind Untranslate involved first-hand interviews with multiple native speakers of multiple languages. The purpose of the interviews was to obtain experiential information about their perception of language, their social and political associations with it, in addition to any anecdotes they may have related to their linguistic background. Images and quotes were also requested from the interviewees so as to make the content of the application more relatable and welcoming.
Inspiration: Language is not just a tool, but a reflection of its surrounding culture, people, media, and socio-politics. Therefore, the true essence of a language can never truly be translated into another. Certain words, phrases, and expressions can only be fully understood by interacting with the culture and the people it has emerged and grown from. The large number of people who grow up outside their state or country often lose the privilege of being immersed in their native languages and cultures.
Project Duration: This project started in New York City in August 2019 and finished in May 2021. Since then, it has won a Graphic Design USA Award, a Best Award (hosted by DINZ), an ADGA Award and a Communication Arts Interaction Design Award.
Operation Flow: Untranslate provides the user with a single word or phrase from a curated list of contextually rich words. Upon selecting a word it presents you with 4 different contexts, historical, cultural, social and colloquial.

As a part of the four contexts, Untranslate presents the user with the etymology of the word; a list of curated culturally relevant content such as book, movies and songs; access to news articles and clips; and knowledge on how to use the word in a conversational setting.
Image Credits: Image and content research credits:
Esra Gumrukculer
Carolyn Olaguivel
Namra Khalid
Paloma Corrigan
Anamika Ananth
Aruja Kothari
Deveshi Jhunjhunwala
Jiahui Yu
Sinong Li
Sichao Liu
Anjana Halder
Iris Favand
Deepak Warrier