Mission Sleep Fitness Kampanye Recap by Jisoo Sim

Mission Sleep Fitness Kampanye Recap by Jisoo Sim is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Pariwara Competition Category.

PerungguPariwara· 2023

Mission Sleep Fitness Kampanye Recap

by Jisoo Sim

Client: Eight Sleep

A' Design Award Perunggu Winner in Pariwara Category

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Verified Award Winner

Verify Award Status for #146802

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Colors

The Design

About Mission Sleep Fitness Kampanye Recap

Dalapan Saré ngaluncurkeun Taun 2022 dina Saré: Kabugaran Saré Misi. Ieu spin Dalapan Saré dina kampanye recap taunan dimana anggota tiasa ningali sadaya data bobo pikeun 2022 dina desain galaksi. Anggotana ngagaduhan datana dipamerkeun salaku carita dina aplikasi, sareng ngagaduhan pilihan pikeun ngabagi avatar unik anu aranjeunna tampi dumasar kana sadaya métrik kaséhatan sareng bobo. Tantangan utama anu disanghareupan ku desainer nyaéta kontékstualisasi data sare sareng kaséhatan dina cara anu pikaresepeun sareng pikaresepeun bari tetep leres kana élmu sareng janten basa anu cukup pikeun jalma luar ngartos.

The Recognition

About the A' Design Award Perunggu

Mission Sleep Fitness Kampanye Recap mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Mission Sleep Fitness Kampanye Recap diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Mission Sleep Fitness Kampanye Recap minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Eight Sleep, the world’s first sleep fitness company, launched their Year in Sleep 2022: Mission Sleep Fitness. This is Eight Sleep’s spin on a yearly recap campaign where members can see all their sleep data for 2022 in a galactic design.
Tags: Sleep, data, health, astronauts, review, recap, report, space
Production Technology: React, Javascript, SVG Animation for the in-app experience. And After Effects for the animation, Maya for each individual avatar design.
Design Challenge: The main challenge we faced was contextualizing sleep and health data in a fun and engaging way, while staying true to the science and being plain-language enough for any outsider to understand.
Research: For this project, we worked with the Eight Sleep data team to pull together the most interesting facts about a person’s sleep throughout the year. We built off Eight Sleep’s 2021 Year in Review campaign and took this to the next level, by adding the functionality to review your own metrics directly through the Eight Sleep app, which required a group of engineers to coordinate.
Inspiration: Mission Sleep Fitness is Eight Sleep’s spin on a yearly recap campaign. Giving users an interactive journey and a unique avatar based on their sleep metrics. We landed on a space theme to highlight the future of sleep they are currently building.
Project Duration: This project began in October 2022 and finished in December 2022.
Operation Flow: This project took place in the Eight Sleep app, and flowed similar to an Instagram story, with dynamic and custom metrics in an animated format.
Team Members: Ryan Groffie
Sabina Blankenberg
Frances Arnautou
Benjamin Doyle
Nick Xitco
Maria Salgado