Wonderland Fruit Ilustrasi Kemasan by Chia-Liang Lin

Wonderland Fruit Ilustrasi Kemasan by Chia-Liang Lin is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2023

Wonderland Fruit Ilustrasi Kemasan

by Chia-Liang Lin

Client: Huzhou University

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #147364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Wonderland Fruit Ilustrasi Kemasan

Wonderland Fruit mangrupa runtuyan ilustrasi kemasan anu dijieun pikeun produk buah-buahan. Ilustrasi ieu ngagunakeun unsur seni tradisional Cina, saperti loteng, bangau, sareng méga anu mawa kaberuntungan, pikeun ngahasilkeun suasana nagri dongeng. Nada warna dituturkeun tina warna unggal buah, sangkan ilustrasi jeung produk sasuai dina éfék visual jeung gaya. Warna anu lemes dipaké pikeun ngahijikeun gaya visual tradisional jeung kontémporér. Runtuyan ieu digarap ngagunakeun Adobe Photoshop sareng Illustrator, sarta unggal lambar ukuranana 297 kali 420 milimeter.

The Recognition

About the A' Design Award Perunggu

Wonderland Fruit Ilustrasi Kemasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Wonderland Fruit Ilustrasi Kemasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Wonderland Fruit Ilustrasi Kemasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design work uses many traditional Chinese art elements to express the atmosphere, such as attics, cranes and auspicious clouds. In terms of colour tone, the design team discussed and decided to adopt the same colour tone as the fruit for better match the visual effect and style display.
Dimensions & Packaging: Width: 297mm x Height: 420mm x Weight: 200gm
Tags: Wonderland, Fruit, Wonderland Friut
Production Technology: Adobe Photoshop and Illustrator
Design Challenge: The most significant challenge was to express our perspectives via visual communication method in illustrations. Therefore, the design team spent a great deal of time studying and finding the way to balance the aesthetic, expression and visual elements at the same time.
Research: Wonderland fruit is a display of traditional Chinese art elements integrated into packaging illustrations. This series of works is very beautiful. Meanwhile, soft in colour is integrated into the illustrations composed of Chinese art elements, thereby showing a wonderland atmosphere.
Inspiration: The design inspiration comes from the traditional Chinese art style. the design team determined the overall direction through investigation and made design suggestions based on these art style elements. Finally, these traditional and fashionable visual packaging illustration works were created after discussions and revisions with team members.
Project Duration: This project was created and completed between July and November 2022 in Kaohsiung City, Taiwan.
Operation Flow: This series received a number of positive opinions and were highly acclaimed on many fields. Moreover, numerous people had been touched and they had thought these works will not be forgotten ever.
Image Credits: Creative Director: CHIA-LIANG LIN
Art Director: CHIA-LIANG LIN
Designer: XI-TING HUANG AND SHENG-ER YU
Illustrator: XI-TING HUANG AND SHENG-ER YU