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Gamma Bank Pribadi by Victor Weiss

Gamma Bank Pribadi by Victor Weiss is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Méwah Competition Category.


PerungguMéwah· 2023

Gamma Bank Pribadi

by Victor Weiss

Client: Victor Weiss

A' Design Award Perunggu Winner in Méwah Category

Colors

The Design

About Gamma Bank Pribadi

Gamma nyaéta bank pribadi anu dirarancang salaku klub husus anu ngan bisa diasupi ku uleman pikeun pangaturan kabeungharan. Kaanggotaan dipasihkeun ngaliwatan metodologi jeung evaluasi aset anu rinci. Rarancangna ngahormat titik sentuh klasik ti bank kuno bari nambahan fasilitas modéren. Padamelan ieu ngawengku namingan, strategi merek, identitas visual, pangwangunan produk, arsitéktur jeung desain grafis. Unggal anggota anyar nampi paket khusus anu ngawengku artos emas anu bisa muka Gamma Club, hiji kotak cerutu jeung pena rhodium. Tujuanana nyaéta ngajaga interaksi manusa dina masarakat digital.

The Recognition

About the A' Design Award Perunggu

Gamma Bank Pribadi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Gamma Bank Pribadi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Gamma Bank Pribadi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
Gamma is perceived as not only a bank, but a private group and invitation-only club. In order to join Gamma you must have more than a high net worth. Gamma is about solid capital, it applies detailed methodology and evaluation of assets for member approval. The status and experience provoke this desire to be inside Gamma, the membership is a statement.
Tags
Confidentiality, Experience, Prestige, Expertise, Investment, Profit, Transparency, Consultant, Exclusivity, Security, Premium, Incentive, Status, Trust, Credit, Financial
Design Challenge
The biggest challenge was to set up a dream team in order to create this very high end technical project. We created Gamma from scratch the Naming, Brand Strategy, Visual Identity, Product Development, Architecture, Graphic Design, Type Design, Photo Retouch, Video Production and more.
Research
It is a challenge to ride against the tendency waves in design, when brands have worked towards minimalizing physical contact and personal experience. Gamma goes the opposite direction. When one signs the membership contract, they are given a signature package which includes: the exclusive Gamma gold coin which is a key to access the Gamma Club, a box of exclusive Cuban cigars by Arturo Fuente and a unique rhodium pen.
Inspiration
To Preserve Human Interaction in a Digital Society." The target audience is Gen X upper class. We focused in creating an exclusive brand for wealth management. With respect to the classic touch points of an antique bank and incorporated modern facilities, Gamma aims to provide the best and most exclusive experience in banking services.
Project Duration
The project was initiated in April 2019, and was concluded in June 2020.

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