Old Town of Lijiang Séri Ilustrasi by Ju Jijing

Old Town of Lijiang Séri Ilustrasi by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2023

Old Town of Lijiang Séri Ilustrasi

by Ju Jijing

Client: Northeastern University of China

A' Design Award Perak Winner in Grafis Category

33,740

Verified Award Winner

Verify Award Status for #148128

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Old Town of Lijiang Séri Ilustrasi

Kota Kuno Lijiang mangrupa séri ilustrasi anu dijieun pikeun mintonkeun jeung ngajaga budaya hiji kota kuno di Cina. Ilustrasi-ilustrasina némbongkeun unsur-unsur warisan budaya, pamandangan lokal, jeung warna-warna anu ngalapis dina gaya nasional. Unggal gambar digambar maké parangkat lunak desain vektor dina ukuran 800 kali 800 milimeter sarta direproduksi maké téknologi citak kualitas luhur. Séri ieu ngabagikeun warisan alam jeung manusa Lijiang dina basa visual anu luyu jeung sélérа modéren. Tujuanana nyaéta pikeun ngaronjatkeun kasadaran masarakat kana budaya kampung tradisional jeung panangtayunganana.

The Recognition

About the A' Design Award Perak

Old Town of Lijiang Séri Ilustrasi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Old Town of Lijiang Séri Ilustrasi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Old Town of Lijiang Séri Ilustrasi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a group of illustrations to protect the culture of Lijiang village culture. Through the form of illustration, we conceive the creativity of cultural heritage elements, create the scene atmosphere, match the color levels, and use modern media to display Lijiang's unique natural heritage and national charm, spread Lijiang's humanities and natural culture in a way that suits modern aesthetics, and endow Lijiang's traditional story culture with its new era connotation and transmission mode.
Dimensions & Packaging: Illustration:800mm(H)x800mm(W),150dpi, RGB.
Tags: Ancient village, old Town of Lijiang, illustrations, derivative stamps, national style illustrations
Production Technology: The series of illustrations and expressions are drawn by the illustrator vector design software. It is produced by high level printing and manufacturing technologies to show the details of beautiful and exquisite illustrations.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Lijiang, as a sacred land with many world cultural heritages, records the long history of human civilization development and should be protected and inherited so that it will not disappear under the tide of Commercialization and modern urbanization. Investigate the culture of Lijiang ancient city, carry out a series of creative expression through the form of national style illustration and spread it through different media, so that people can better understand and protect this culture.
Inspiration: Through the illustration design and cultural derivation of the theme of Protect Lijiang ancient village culture. Explore the visual presentation of traditional culture with the characteristics of local illustration. Using the illustration language and media to express the outstanding culture, endow the traditional culture with new era connotation and modern expression, and arouse people's love and protection consciousness for the traditional culture.
Project Duration: The project started in September 2022 and finished in January 2023 in China
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics and arouse people's awareness of protection.
Team Members: Designer:Ju Jijing，Art Director: Huo Kai
Image Credits: Ju Jijing, 2022