Dalian Seafood Desain Logo sareng Kemasan by Ju Jijing is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2023

Dalian Seafood Desain Logo sareng Kemasan

by Ju Jijing

Client: Northeastern University of China

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #148231

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Colors

The Design

About Dalian Seafood Desain Logo sareng Kemasan

Dalian Seafood mangrupikeun desain identitas merek sareng kemasan pikeun produk laut anu siap dahar. Logo sareng grafik turunanana diterapkeun kana hiji kemasan, kotak hadiah panjang anu tiasa ditarik anu ngeusi tilu kotak leutik, sareng kaleng kemasan. Ilustrasi abstrak digambar tina ciri-ciri sato laut anu béda-béda sarta disusun dina wangunan anu diulang sareng silang-siligending. Kontras warna anu caang méré tampilan seger pikeun sadaya séri ieu. Kemasanna dicitak sacara digital kalayan hasil ahir doff (matte) dina bahan anu tiasa didaur ulang, sareng kotak hadiah anu tiasa ditarik gampil dibuka.

The Recognition

About the A' Design Award Perunggu

Dalian Seafood Desain Logo sareng Kemasan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Dalian Seafood Desain Logo sareng Kemasan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Dalian Seafood Desain Logo sareng Kemasan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The work uses graphic language to draw seafood packaging vision. The packaging illustrations are abstracted and graphically displayed according to various characteristics of marine products, and the repeated and staggered layout style is adopted; The contrast of color levels is bright and fresh, showing a sense of vitality of the series. The graphic design of the brand font is carried out to spread the brand culture of seafood in a way that suits the modern aesthetic.
Dimensions & Packaging: label:69mmx117mm Small packing box:120mmx120mmx120mm
can:110mmx110mmx60mm Set box:360mmx120mmx120mm
Tags: Food, logo, packaging, brand, image, graphic design
Production Technology: The logo and derivative graphics of the brand are applied to a set of packaging, consisting of a single package, a long pull-out gift box, containing three small packaging boxes and packaging cans, which are printed by digital printing with the matte process, and the packaging is made of environmentally friendly and recyclable materials.
Design Challenge: The difficulty of this project design is how to make the product brand have its unique performance style and artistic effect. It not only meets the aesthetic acceptance effect of young people, but also can obtain social feedback after sales.
Research: The ready-to-eat marine products on the market do not pay attention to the packaging vision, which leads to the reduction of the purchase degree. The user's emotional experience is not satisfied, which is not paid attention to the public consumers. Therefore, through this modern and simple visual expression form, the visual packaging will be carried out again, and the marine organisms will have emotional resonance with the consumers through the graphic language, meet the consumer's visual emotional experience, and improve the brand's uniqueness and popularity.
Inspiration: Through the visual design of packaging and the extension design of cultural and creative packaging for the brand of Dalian Seafood, explore the presentation mode of visual novelty of seafood packaging, extract abstract graphics according to the characteristics of different seafood elements, and form its unique order by using repeated and staggered layout patterns, and use graphic language to express the characteristics of different seafood products, attracting the love of young consumers.
Project Duration: The project was launched in September 2022 and completed in November 2020.
Operation Flow: Pull-out packaging is convenient for consumers to open. The packaging material and process are simple and easy to mass production. Brand element graphics can be used in many ways.
Image Credits: Ju Jijing，2022.