Animated Koopmans Logo Identitas Korporat by Ruud Winder - Rebrandt is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2023

Animated Koopmans Logo Identitas Korporat

by Ruud Winder - Rebrandt

Client: Rebrandt

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #149078

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Animated Koopmans Logo Identitas Korporat

Koopmans naroskeun ka Rebrandt pikeun ngakomunikasikeun kaluasan jajaran produkna kalayan langkung jelas. Kecap "toko percetakan" henteu deui ngagambarkeun naon anu aranjeunna laksanakeun. Identitas anyar ieu sanés ngan ukur basa desain anu pikaresepeun sacara éstétika tapi ogé instrumen pamasaran strategis anu ngakomunikasikeun rupa-rupa produk anu tiasa ditawarkeun. Ruud Winder, kapala desain Rebrandt, hoyong sikep gawé dinamis organisasi ditingalkeun dina desain-desainna. Gerakan éta kontras sareng katenangan anu disangka tina perusahaan percetakan, justru kaluasan éta kedah ditekenkeun.

The Recognition

About the A' Design Award Perak

Animated Koopmans Logo Identitas Korporat mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Animated Koopmans Logo Identitas Korporat diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Animated Koopmans Logo Identitas Korporat mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Koopmans asked the rebranding agency to communicate the breadth of the range more clearly. The word 'print shop' no longer represents what they do. This new ID is therefore not only an aesthetically appealing design language, but also a strategic marketing instrument that communicates the wide range of products they can offer.

The animated logo (see video) is the basic logo of this company. Koopmans uses it everywhere; online, in videos and all kind of presentations.
Tags: Typographic, animated logo, logo system
Design Challenge: The hardest part was getting the typography into a solid balance. After hundreds of versions Rebrandt finaly succeeded.
Research: Company exists more than 70 years, this history needs to be carried by this new design too. With the typography the design is timeless with a small hint to history.
Inspiration: The designer wanted the dynamic working attitude of the organization to be reflected in the designs. The movement contrasts with the supposed stillness of a print company, precisely that breadth had to be emphasized.
Project Duration: From concept to realisation approximately 3 months.
Operation Flow: Logosystem is moving as an abacus, slidely moving from one to the other option. Animation is made by Peter Puntman and online by Kaz van Wel.
Patents: Ruud Winder - Rebrandt 2022
Team Members: Ruud Winder — concept & design
Linda Kaandorp — dtp
Peter Puntman — animation
Kaz van Wel — website + html5 animation
Image Credits: Ruud Winder - Rebrandt 2022