Doritos W and Y Kamasan Kadaharan by PepsiCo Design and Innovation

Doritos W and Y Kamasan Kadaharan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Édisi Kawates Competition Category.

BeusiÉdisi Kawates· 2023

Doritos W and Y Kamasan Kadaharan

by PepsiCo Design and Innovation

A' Design Award Beusi Winner in Édisi Kawates Category

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Verified Award Winner

Verify Award Status for #149719

View at A' Design Award Press Release Award Badge

Colors

The Design

About Doritos W and Y Kamasan Kadaharan

Doritos W jeung Y nyaéta desain kamasan kadaharan édisi terbatas anu dijieun pikeun ngamemperingati tur pamungkas duo reggaeton Wisin jeung Yandel. Kamasan ieu mangrupa bagian tina sistem identitas visual anu leuwih lega anu ditawarkeun pikeun waktos anu terbatas. Latar tukangna mawa warna beureum, bodas, jeung biru anu ngagambarkeun bandéra Puerto Rico. Poto hideung-bodas anu distilasi ti duanana penampil dipasang di tengah, gigireun téks anu ngamérgokeun world tour La Ultima Mision. Logo Doritos anu jangkung sudut némbongan kalayan écés dina bagian hareup kamasan.

The Recognition

About the A' Design Award Beusi

Doritos W and Y Kamasan Kadaharan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Doritos W and Y Kamasan Kadaharan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Doritos W and Y Kamasan Kadaharan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin & Yandel announced their final tour, and Doritos wanted to play a part in marking this historical moment in the performers’ career. So, the Design Team created a Visual Identity System (VIS) and Limited Time Offer (LTO packaging) to pay tribute to Wisin & Yandel and this milestone musical event.
Inspiration: The Doritos W&Y packaging reflects this pride, as the proud red, white, and blue colors of the Puerto Rican flag adorns the background of the design. A stylized black and white photograph of Wisin & Yandel was centered on the pack, adding a nostalgic touch alongside text promoting "La Última Misión" World Tour. The angular Doritos logo ws prominently featured, adding a bold touch that perfectly matched the vibrant energy of the group's music.

Read the Press Release