Zacapa Reserva Limitada 2019 Desain Kemasan Rum by Michelle Mak - forceMAJEURE Design

Zacapa Reserva Limitada 2019 Desain Kemasan Rum by Michelle Mak - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Emas in Édisi Kawates Competition Category.

EmasÉdisi Kawates· 2020

Zacapa Reserva Limitada 2019 Desain Kemasan Rum

by Michelle Mak - forceMAJEURE Design

Client: Diageo

A' Design Award Emas Winner in Édisi Kawates Category

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Verified Award Winner

Verify Award Status for #99660

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Colors

The Design

About Zacapa Reserva Limitada 2019 Desain Kemasan Rum

Zacapa Reserva Limitada 2019 mangrupa desain kemasan edisi terbatas pikeun rum nu geus diperam. Labél coklat kalayan aksara foil emas cocog jeung warna amber sarta keemasan tina cairanana. Beulitan petate anu jadi ciri khasna, nyaéta beulitan anyaman jarami anu dijieun dina warna husus pikeun edisi ieu ku para pengrajin awéwé lokal Guatemala, ngabeulit botolna. Desain kalengna ngahijikeun ulasan warna jeung tékstur anu diideuan ku bentang alam Guatemala. Dina kalengna, beulitan petate jeung pita ciri khas nu ngandung catetan rasa ditampilkeun dina warna emas.

The Recognition

About the A' Design Award Emas

Zacapa Reserva Limitada 2019 Desain Kemasan Rum mangrupa juara A' Design Award Emas, pangakuan anu pohara bergengsi anu dipasihkeun ka desain kelas kahiji, ngaranjing jeung unggul. Para juara Emas téh kréasi anu pohara inovatif, visionér jeung matak ngacung anu ngagambarkeun kajeniusan, hikmah jeung kaahlian para désainerna. Zacapa Reserva Limitada 2019 Desain Kemasan Rum diharepkeun jadi panemuan anu pohara dipuji, pelopor tren, sarta monumental anu méré nilai anu can kungsi aya. Desain juara A' Design Award Emas ieu mangrupa proyék spéktakulér tur dihormat anu pohara mangpaatna sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Zacapa Reserva Limitada 2019 Desain Kemasan Rum nyiptakeun rasa hayang anu kuat, ngahudang gairah, ngadorong kréativitas, jeung ngagumkeun urang.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
Dimensions & Packaging: Bottle: 750 ml
Tags: #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
Production Technology: This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
Design Challenge: The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
Inspiration: Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
Team Members: Michelle Mak-Creative Director
Kei Hayashi-Senior Designer
Linda Tseng-Production Director
Image Credits: Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design