Ciroc White Grape Vodka Primary Function: Desain Kemasan Édisi Terbatas by Pierre Delebois - forceMAJEURE Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Perak in Édisi Kawates Competition Category.
PerakÉdisi Kawates· 2020
Ciroc White Grape Vodka Primary Function: Desain Kemasan Édisi Terbatas
by Pierre Delebois - forceMAJEURE Design
Client: Diageo
A' Design Award Perak Winner in Édisi Kawates Category
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- Verified Award Winner
- Verify Award Status for #99339
The Design
About Ciroc White Grape Vodka Primary Function: Desain Kemasan Édisi Terbatas
Ciroc White Grape nyaéta desain botol édisi terbatas anu dijieun pikeun ngawanohkeun rasa dina usum liburan. Strategi visualna nyokot inspirasi ti champagne jeung anggur bodas. Botolna dirampungkeun ku warna emas anu lemes anu dikembangkeun salaku warna custom. Orb Ciroc anu klasik aya di luhur botol dina emas kilap métalik. Médalion hayam jago kalayan finishing kilap emas némbongan di handap botol. Éfék emas tone on tone ieu mérénah pikeun pésta sarta anggun. Botol 750 ml ieu dimaksudkeun salaku hadiah usiman.
The Recognition
About the A' Design Award Perak
Ciroc White Grape Vodka Primary Function: Desain Kemasan Édisi Terbatas mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Ciroc White Grape Vodka Primary Function: Desain Kemasan Édisi Terbatas diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Ciroc White Grape Vodka Primary Function: Desain Kemasan Édisi Terbatas mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- forceMAJEURE was asked to create the visual strategy and package design for this holiday season’s flavor introduction of Cîroc White Grape as part of our ongoing work on the flavor platform.
Taking cues from champagne and white grapes, the luxurious soft-gold bottle shows off the classic Cîroc orb at the top of the bottle, and the rooster medallion at the bottom of the bottle—with a golden shine finish. The result is a beautifully crafted bottle that is perfect for celebrating the season with luxury. - Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #clearspirits, #vodka, #Ciroc, #holiday
- Production Technology
- forceMAJEURE's production team developed a custom gold color for this bottle, and re-envisioned Ciroc’s iconic “orb” in a metallized polished gold that pairs with the custom bottle color, to create a golden tone-on-tone effect that is celebratory, festive and elegant.
- Inspiration
- The forceMAJEURE team was inspired by the classic golds and silvers used in festive décor to create a beautiful giftable bottle that stands out from other holiday limited editions. We also took cues from champagne and white grapes to find the perfect, luxurious gold colors for the bottle and the signature rooster medaillion that adorns the bottom of the bottle.
- Team Members
- Pierre Delebois, Strategy and Creative Director
Grace Kao, Senior Designer
Linda Tseng, Production Director - Image Credits
- Image #1: Taka Igarashi for forceMAJEURE Photo Studio
Image #2: Taka Igarashi for forceMAJEURE Photo Studio
Image #3: Taka Igarashi for forceMAJEURE Photo Studio
Image #4: Taka Igarashi for forceMAJEURE Photo Studio
Image #5: Taka Igarashi for forceMAJEURE Photo Studio
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