Pepsi Black x Digital Shanghai FW Kamasan Inuman by PepsiCo Design and Innovation

Pepsi Black x Digital Shanghai FW Kamasan Inuman by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Édisi Kawates Competition Category.

BeusiÉdisi Kawates· 2023

Pepsi Black x Digital Shanghai FW Kamasan Inuman

by PepsiCo Design and Innovation

A' Design Award Beusi Winner in Édisi Kawates Category

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Colors

The Design

About Pepsi Black x Digital Shanghai FW Kamasan Inuman

Pepsi Black x Digital Shanghai FW nyaéta kamasan inuman édisi terbatas anu dijieun pikeun Shanghai Fashion Week. Kamasan ieu ngagambarkeun téma acara Originate New Nature. Cingcin warna-warni ngurilingan logo Pepsi, sarta grafisna diregangkeun dina hiji arah pikeun némbongkeun perluasan waktu jeung rohangan. Blok warna anu didekonstruksi dina wangun beureum jambu jeung héjo ditempatkeun kalawan latar hideung pikeun nembongkeun tampilan anu wani sarta multi-lapisan. Grafis anu diregangkeun tur tumpang tindih ngahasilkeun éfék glitch digital anu ngébréhkeun ngahijina dunya virtual jeung dunya nyata.

The Recognition

About the A' Design Award Beusi

Pepsi Black x Digital Shanghai FW Kamasan Inuman mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Pepsi Black x Digital Shanghai FW Kamasan Inuman diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Pepsi Black x Digital Shanghai FW Kamasan Inuman dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This year, the Design Team wanted to visually capture the valuable role technology plays in our lives. Technology transforms the way we communicate and has the ability to enhance the natural reality we live in. In these designs, we explored the specific impact of technology on the world of fashion, retail, and innovation, and embraced the unlimited possibilities for the future.
Design Challenge: With the limited-edition packaging visuals reflecting the theme ‘Originate New Nature,’ we wanted consumers to feel a sense of extension of time and space. We paired the logo with experimental illustrations and a natural color palette of pink and green against the Pepsi Black background for a bold, multi-layered look. A colorful ring surrounds the signature Pepsi logo, with the graphic stretched in a single, futuristic direction. On pack, deconstructed color blocks were paired together to represent the beauty of breaking boundaries and the reorganization of information. We also stretched the overlapping green and pink graphics to create a feeling of a digital glitch, and the merging of virtual and reality.
Inspiration: For eight years now, Pepsi has been a proud strategic partner at Shanghai Fashion Week (SHFW), and the Design Team has played a crucial role in celebrating the latest innovations in fashion. Inspired by the SHFW Spring/Summer 2023 theme of ‘Originate New Nature’, Pepsi Black launched fashion-forward limited-edition packaging and an engaging, on-site virtual experience video.

Read the Press Release