Master Ji Gong Poster Pilem by Yitong Creative

Master Ji Gong Poster Pilem by Yitong Creative is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2023

Master Ji Gong Poster Pilem

by Yitong Creative

Client: Yitong Creative (beijing) Media Co., Ltd

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #149843

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Master Ji Gong Poster Pilem

Master Ji Gong nyaéta poster trailer pikeun pilem animasi fantasi petualangan Cina anu ngaranna sarua. Ukuran poster ieu 750 kali 1050 milimeter. Mangsi Cina jeung unsur-unsur tradisional Cina dipaké pikeun nyiptakeun suasana wétan anu puitis tur misterius. Naga jeung biksu, anu digambarkeun maké kasaya beureum, jubah luar tambal-tambalan jeung kipas daun palem, mangrupa tokoh tina éta pilem sarta dijieun ngagunakeun software tilu diménsi. Mangsina dijieun tina cai jeung diuji dina keretas béas, keretas teuas jeung lawon pikeun ngabandingkeun teksturna. Sakabéh bagian tuluy digabungkeun sacara digital.

The Recognition

About the A' Design Award Perak

Master Ji Gong Poster Pilem mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Master Ji Gong Poster Pilem diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Master Ji Gong Poster Pilem mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is an official trailer poster designed for a 2021 Chinese animated fantasy adventure film "Master Ji Gong", directed by Liu Zhijiang and Qiao Yu. Based on its long history and rich cultural heritage, Chinese ink and Chinese traditional elements have been extensively used here to create an oriental poetic and mysterious ambiance, which is of eastern aesthetical character came into being.
Dimensions & Packaging: Trailer Poster: Width 750 mm x Height 1050 mm
Tags: movie poster, ink, 3D, traditional Chinese art and history, animated film
Production Technology: Dragon and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through CINEMA 4D, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result. Combine each part of the elements naturally though Photoshop.
Design Challenge: One of the creative challenges during the project is the control of ink effect. In order to combine the monk and dragon naturally, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths, etc. The advantage of ink lies in its fluidity and flexibility, while it results in more uncertainty.
Research: Film poster design; Chinese animations; the way of combining the virtual storyline with the historical facts, the recreation of traditional cultures in digital age; Chinese ink; the use of ink with different textures, the combination of different techniques of tools, such as 3D, photography, paintings, etc.; The application of a series of oriental cultural elements are accurate and interesting, old and fresh due to those multiple tools. Open another door for the promotion of traditional culture. It is very likely to inspire more creativity and diversity for the industry.
Inspiration: Inspired by Zhao Zhixin, a poet of the Qing Dynasty, "Poetry is like a magic dragon. You can see its head but not its tail, or just a claw and a scale in the cloud" as he wrote in "The Record of Talking about Dragons", it can be said that apart from Chinese ink, it is difficult to find any other material that can accurately capture the romantic charm of the dragon and the deity in the movie, and the relationship between the monk and the dragon, the beauty of ambiguity, the connotation deeply rooted in as well.
Project Duration: The project started in April 2019 in Beijing, and finished in June 2019 in Beijing, the poster was released in June 2019.
Operation Flow: For the trailer poster, dragon, and the monk with a red kasaya, a patchwork outer vestment and a palm-leaf fan are prototypes in this animated film, rendered to the present posture and expression through 3D software, ink was created with water tested on different materials of different textures, such as rice paper, hard paper or cloths in order to receive the best natural and artistic result.
Patents: Zhejiang Ruichen Picture Co., Ltd.
Team Members: Zhejiang Ruichen Picture Co., Ltd.
Image Credits: Zhejiang Ruichen Picture Co., Ltd.
Yitong Creative (Beijing) Media Co., Ltd.