Ecommuni Brochure Desain Layanan Pangalaman Paméran ku Xi Zhu

Karya Ecommuni Brochure Desain Layanan Pangalaman Paméran ku Xi Zhu nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Layanan.

BeusiLayanan· 2023

Ecommuni Brochure Desain Layanan Pangalaman Paméran

ku Xi Zhu

Pamenang A' Design Award Beusi dina Katégori Layanan

81,443

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #150074

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Ecommuni Brochure Desain Layanan Pangalaman Paméran

Ecommuni Brochure nyaéta desain layanan anu ngamungkinkeun pangunjung paméran nyieun brosur pribadi. Pangunjung milih pameran salila acara ku cara nyabak stiker NFC anu dipasang gigireun produk. Barang-barang anu dipilih dikumpulkeun dina brosur digital anu bisa diédit dina aplikasi, kaasup parobahan tata letak, label, sarta ikon leutik. Sampul brosur dihasilkeun tina rute nganjang. Brosur ngan dicitak dina kertas sabot pangunjung angkat. Ku cara kieu, runtah kertas bisa dikurangan sarta data anu dikumpulkeun bisa nyokong industri paméran.

Pangakuan

Ngeunaan A' Design Award Beusi

Ecommuni Brochure Desain Layanan Pangalaman Paméran mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Ecommuni Brochure Desain Layanan Pangalaman Paméran diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Ecommuni Brochure Desain Layanan Pangalaman Paméran dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: It is a sustainable service design provides better experience for visitors. In this project, visitors have changed from passive recipients of brochures to active selectors of exhibition contents. you can add your favorite exhibits to the personalized brochure through the simple NFC function and print it when leaving. The project improves the retention of the brochure, avoids the paper waste,and it provides authentic data to promote the virtuous cycle of the exhibition industry ecology.
Diménsi & Bungkusan: Service workflow design; printer design(430mm317*mm1085mm); NFC Sticker design(40mm*40mm); APP UI/UX design; Brand visual identity design: Logo, brochure, etc..
Tag: exhibition industry, brochure, service design, user experience design, interaction design, sustainable, communication
Téknologi Produksi: The NFC information input and acquisition technology used by this product is relatively mature. The inkjet printing technology and inductive binding function required by the printer can also meet the needs of high-quality, efficient and convenient exhibition printing.
Tantangan Desain: How to apply this service system to different exhibitions and create uniqueness is the difficulty of this project.
Panalungtikan: Furniture exhibitions often attract many furniture brands and visitors. To pursue the advantage of exposure, the brand often prints excessive promotional materials and distributes them to the visitors, which not only increases the burden in the process of watching the exhibition, but also the visitors couldn’t obtain the truly interesting and useful information from the complex and massive information. Most promotional materials are piled up, forgotten and discarded, resulting in waste. This project aims to improve the personalized experience and alleviate the waste of paper publicity materials.
Inspirasi: In recent years, exhibitions have produced a lot of waste in face of disorder commercial competition and poor visitors' experience. We hope to take the exhibition brochure as the starting point, optimize the exhibition experience while reducing waste, so that the visitors can focus on the experience of the product itself in the process of browsing, also promoting the sustainability and green development of the exhibition industry.
Durasi Proyék: Launched in Hangzhou, China from January 2023, it is keeping on revising service designs according to feedback from customers’ experiences.
Alur Operasi: Visitors can view products during the exhibition and add their favorites to their brochures through NFC technology. Personalized editing can be carried out for your own exhibition album, such as layout adjustment, label addition, emoji addition, etc. Meanwhile, personalized cover can be formed through the user's viewing route. When leaving, you can print the electronic brochure into a physical brochure
Anggota Tim: Yucheng Yang
Xi Zhu
Yenan He
Yanglin Zhang