Sparrow Branding Idéntitas Perusahaan ku Hiroshi Kurisaki

Karya Sparrow Branding Idéntitas Perusahaan ku Hiroshi Kurisaki nyaéta pamenang anu dihormat pisan tina 2023 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2023

Sparrow Branding Idéntitas Perusahaan

ku Hiroshi Kurisaki

Klién: Hiroshi Kurisaki Design

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Désain

Ngeunaan Sparrow Branding Idéntitas Perusahaan

Sparrow Branding nyaéta idéntitas perusahaan anu dijieun pikeun perusahaan produksi periklanan anu dumasar di Tokyo, diadegkeun taun 2020. Idéntitas ieu ngawengku logo, visual utama, sarta alat tulis kantor. Manuk piit, anu jadi asal ngaran perusahaan, ditampilkeun babarengan jeung tangkal cemara salaku tangkal simbol. Konsép ieu asalna tina hiji carita dimana tangkal cemara ngajaga manuk piit tina sagala rupa bahaya. Dahan cemara asli, anu diatur ku saurang seniman rangkaian kembang, jeung modél manuk piit anu realistis dipoto langsung, tinimbang ngagunakeun grafis komputer. Nada visualna kuat sarta serius, lain pikeun kesan lucu.

Pangakuan

Ngeunaan A' Design Award Perunggu

Sparrow Branding Idéntitas Perusahaan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Sparrow Branding Idéntitas Perusahaan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Sparrow Branding Idéntitas Perusahaan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Hiroshi Kurisaki designed a brand identity for SPARROW, a Tokyo-based advertising production company founded in 2020. The design features a sparrow, the origin of the company’s name, with a pine tree as a symbol tree. The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder. It represents a wish that this new company will be protected against difficulties and steadily move forward.
Diménsi & Bungkusan: Since the main visual was announced on the website, it is based on 1980 x 1080px. It was also printed on paper as an A3 size output.
Tag: Branding, Logo, Japan, Typography, Blue
Téknologi Produksi: In order to put together a set of characteristic pine trees, we had a flower arrangement artist come in and put together an art set to create a unique world view.
Tantangan Desain: By using the sparrow as the main visual, it explored a tone that doesn't look too cute. Since the company takes on more challenges, design tone aimed for a strong and serious tone that conveys our challenge.
Panalungtikan: Research began with understanding the story of the brand's founding. After that, focusing on the sparrow, we analyzed various photos of the sparrow, examined whether it was better to include only the face or the whole body, and verified the appearance of the pose more specifically, and further visualized through sketches. it was done.
Inspirasi: The idea comes from a story of a pine tree protecting a sparrow from all harm, which inspired the company’s founder.Hiroshi Kurisaki Design Inc was responsible for all visual images including logo, main visuals, and all stationaries.
Durasi Proyék: The project started in Tokyo in the summer of 2021 and took about two months from sketching to shooting.
Alur Operasi: Instead of CG or synthesis, the actual pine trees selected by the flower arrangement artist and the realistic model of the sparrow give the scene a sense of realism.
Krédit Gambar: Photo By Bird And Insect Ltd.