Nunn Bush Animasi Produk 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2023 A' Design Award Perak in Pilem Competition Category.
PerakPilem· 2023
Nunn Bush Animasi Produk 3D
Client: Morgan Studio
A' Design Award Perak Winner in Pilem Category
Verified Award Winner
Verify Award Status for #150585The Design
About Nunn Bush Animasi Produk 3D
Proyék ieu dilakukeun pikeun nunjukkeun sadaya fitur produk dina cara anu pikaresepeun ku cara informatif tapi henteu ngaganggu. Tujuanana pikeun mintonkeun konstruksi sapatu. Inspirasi datang ngaliwatan panalungtikan ngeunaan elemen anu bisa ngagambarkeun produk, kawas alam kalayan sagala kelir sarta moods. Sapatu ieu dimodelkeun ngagunakeun foto salaku rujukan jeung téhnik modeling 3D permukaan teuas. Pikeun modeling, désainer ngagunakeun software C4D. Sadaya tékstur didamel nganggo tékstur kulit sareng sababaraha sikat photoshop. Vray dipaké pikeun rendering na Houdini pikeun simulasi.
The Recognition
About the A' Design Award Perak
Nunn Bush Animasi Produk 3D mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Nunn Bush Animasi Produk 3D diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Nunn Bush Animasi Produk 3D mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The project was made to show all the features of the product in a fun way. Being a informative but without being annoying. The purpose was to show the construction of the shoe.
- Tags
- shoe, 3d animation, shoe animation, product animation, 3D, lookdev
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software C4D. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering and Houdini for Simulations
- Design Challenge
- The hardest part was making the simulations, considering that there's a lot of elements that hard to be perfectly represented as the real world
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- The inspiration came through the research about elements that could represent the product, like the nature with all the colors and mood.
- Project Duration
- 2 months
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Director: Mateus Morgan
Client: Nunn Bush
Briefing: Whitney Theriot
3D modelling and texturing: Mateus Morgan, Otavio Silveira, Carlos Masson
Animation: Mateus Morgan
Simulations José Rafael, Cadu Rosa
Sound Design Samuel Simionato
Motion Design: Vitor Fonseca
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