Nu Us Supplement Identitas Visual by Salvita Bingelyte

Nu Us Supplement Identitas Visual by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2023 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2023

Nu Us Supplement Identitas Visual

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #150619

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Colors

The Design

About Nu Us Supplement Identitas Visual

Nu Us mangrupa identitas visual pikeun merek suplemen vitamin. Logotype ngagabungkeun opat hurup gede jadi hiji gambar nu ngahiji. Hurup-hurupna maké jenis huruf nu ipis tur rata kalayan sisi nu tajem sarta jarak nu konsisten, nu ngajadikeun tanda ieu jelas jeung gampang dibaca. Suplemen ieu dijual dina wangun kapsul beurang jeung peuting. Kapsul isuk ditempatkeun dina botol bodas sedengkeun kapsul peuting dina botol hideung. Wangun panonpoé jeung bulan nu basajan kalayan warna konéng caang dipaké pikeun mideokeun bédana. Desain minimalis ieu diterapkeun kana label, kartu nami, sarta tas balanja.

The Recognition

About the A' Design Award Beusi

Nu Us Supplement Identitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Nu Us Supplement Identitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Nu Us Supplement Identitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The logotype seamlessly blends four bold upper case letters into a cohesive image. Created using a sleek and elegant font, this logo is at once modern and timeless, conveying a sense of professionalism, sophistication, and strength. Thin strokes and sharp edges convey a sense of precision and attention to detail, while the even spacing and consistent thickness of the strokes ensure that the logo is easy to read and visually appealing.
Dimensions & Packaging: Label is Width 163 mm x Height 60 mm, Business card: 55 mm x 91 mm, Shopping bag: 320 mm x 172 mm x 260 mm
Tags: Supplement, immunity, logotype, visual identity, brand identity, graphic design, branding, Salvita Bingelyte, Salvita Design, Lithuania
Production Technology: Screen printing
Design Challenge: The name was chosen for its simple words. Nu Us is pronounced as new us, therefore the meaning of the name is to feel new again. The primary objective was to develop a product that could induce a sense of tranquility, rather than adding more chaos to an already stressful life. Therefore, the design was opted for a minimalistic approach that would not overload the consumers with too many visual elements. Although this was challenging, it succeeded in creating a clean and simple design that stands out.
Research: Nowadays, it is crucial to have a design that is straightforward and uncomplicated. The brand has opted for a minimalistic approach, using basic fonts and limited colors that create a relaxed and uncomplicated vibe. Despite the simplicity, the design effectively distinguishes between the day and night capsules, ensuring clarity, functionality and quality.
Inspiration: Design studio developed the brand design, packaging and visuals for Nu Us vitamin supplements. As a result of the stress and anxiety caused by recent years, consumers are searching for ways to boost their immune system and improve their health. These supplements consist of two day and night pills that provide a balanced daily dose and maximum vitamin absorption, supporting immunity twenty four hours.
Project Duration: Started in August 2022 and finished February 2023 in Vilnius, Lithuania.
Operation Flow: The morning capsules are contained in a white bottle, whereas the night capsules are placed in a black bottle. The packaging has been designed in a simple yet elegant manner using the colors black and white to reflect the highest quality. Additionally, to make the design more appealing, these designs use simple sun and moon shapes in bright yellow to catch the eye. Yellow shines with optimism, happiness and has the ability to infuse energy, and evoke positive emotions.