Barking Good Konten Mérek by Squared is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Pariwara Competition Category.

BeusiPariwara· 2024

Barking Good Konten Mérek

by Squared

Client: Squared

A' Design Award Beusi Winner in Pariwara Category

44,301

Verified Award Winner

Verify Award Status for #150826

View at A' Design Award Press Release Award Badge

Colors

The Design

About Barking Good Konten Mérek

Miara piaraan parantos lebet kana jaman énggal. Réréncangan leutik nu buluan ayeuna diperlakukeun sami dina kulawarga sareng condong nampi perawatan nu beuki seueur. Pikeun salon grooming nu nawiskeun perawatan méwah sareng perlakuan pangluhurna pikeun anjing, rupa-rupa konten mérek dikembangkeun pikeun ngawangun komunikasi visual nu sagemblengna énggal pikeun ngabantosan nyaritakeun carita énggal éta. Anjing gaduh karakter, gaya, sareng kapribadian masing-masing sareng ditampilkeun salaku protagonis nu pantes nampi perawatan anjing nu paling sampurna.

The Recognition

About the A' Design Award Beusi

Barking Good Konten Mérek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Barking Good Konten Mérek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Barking Good Konten Mérek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Care for pets has come to a new era. Little furry friends are now treated as equals in the family and tend to receive more and more care. For a grooming salon that offers luxurious pampering and top notch treatments for dogs we developed a wide range of branded content and a whole new visual communication to help them tell that new story. Dogs have their own character, style, personality and are displayed as protagonists deserving the ultimate in doggy pampering.
Tags: dogs, visual communication, branding, branded content, copywriting, art direction, design, photo manipulation
Production Technology: A full visual communication was developed, including print, collateral and digital applications.
Inspiration: Our main inspiration was the evolving of the dog grooming industry to levels never imagined - there are endless treatments, care and spa options, educational and psychological care services offered especially for dogs. For a grooming salon to be relevant and present in that scene it takes a powerful and on-point communication both in terms of visual communication as well as proper language and storytelling.
Project Duration: The project is developed at the beginning of 2023 and is currently ongoing.
Team Members: Creative Director Yana Okoliyska
Marketing Director Marina Varlyakova
Agency SQUARED
Image Credits: Creative Director Yana Okoliyska
Agency SQUARED