Sogno Jewelry Design Sistem Identitas Merek by Named Co. Creative Agency

Sogno Jewelry Design Sistem Identitas Merek by Named Co. Creative Agency is a highly esteemed winner of the very prestigious 2023 A' Design Award Perunggu in Pariwara Competition Category.

PerungguPariwara· 2023

Sogno Jewelry Design Sistem Identitas Merek

by Named Co. Creative Agency

Client: Sogno

A' Design Award Perunggu Winner in Pariwara Category

31,119

Verified Award Winner

Verify Award Status for #151075

View at A' Design Award Press Release Award Badge

Colors

The Design

About Sogno Jewelry Design Sistem Identitas Merek

Sogno Jewelry Design nyaéta sistem identitas merek anu dijieun pikeun merek perhiasan. Logo ieu diturunkeun tina bentuk tutuwuhan, kalayan lengkung anu ngageuingkeun kana batang jeung rinci anu dicokot tina daun anu ditambahkeun kana jinis aksara serif. Tangkal kondang dijadikeun motif utama. Bunderan mangrupa unsur konci sarta ngarujuk kana cingcin katut kabeungkeutan antara dua jalma. Identitas ieu diterapkeun kana ilustrasi, warna, tanda (signage), tas balanja, interior toko, jeung lembar pesenan. Wadah cingcin anu buleud muka kawas kembang anu keur ngagunung, sarta lima puluh prototipe geus diuji.

The Recognition

About the A' Design Award Perunggu

Sogno Jewelry Design Sistem Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Sogno Jewelry Design Sistem Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Sogno Jewelry Design Sistem Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project aimed to create Sogno’s unique visual expression for customers to have a good experience and to evolve into a sustainable and more trusted brand in the long run. Sogno’s ‘circle’ symbolizes a ring, a medium that embodies the special connection between two people(lovers, friends or family). This ‘circle’ signifies the creation and development of relationships and building lasting values that connect to Sogno’s philosophy of the non-retrogressive cycle, the most basic principle of nature.
Tags: Jewelry, Brand, Package, Identity, Symbol
Design Challenge: For the customers’ memorable experience, Sogno ring case was designed to look like a blossoming flower, also a bearing a fruit that contains new seeds of life. Other than common cubic ring cases, Sogno ring case was shaped as a circle, the key brand design element. To make the uncommon circular shape and blossoming-like opening method feasible, fifty types of prototypes were produced and tested. Through the prototyping test, the case structure had been gradually modified until it met stability.
Research: In order to explore unique brand image of Sogno, interviews and surveys had been conducted. Various groups of interviewees were selected; a group of regular customers, a group of new customers, a group of people who prefer other brands. In the end, the fact that people needed not only fine jewelry product but also special ‘experience’ with the product was the indispensable insight. The customers’ journey of experience Sogno was planned considering the positive aspects from interviews & surveys.
Inspiration: Inspired by Sogno jewelry famous for their 'natural' textures, the logo design was derived from the shape of plants. The gracefulness of the stem is expressed by the curve of the logo, and the details of the leaves gave character to finish on top of the serif-based typeface. The fig tree has been applied as a main design motif for metaphor of 'trustful', our brand essence, considering the fact that it has long been regarded to symbolize wisdom and is a plant signifying trust based on prosperity and peace.
Project Duration: The project started in October 2020 in Seoul, and finished in March 2021.
Operation Flow: The brand identity was intended to flow throughout whole customers’ brand experience – the logo, illustration motifs, colors, signage, ring case, shopping bag, boutique shop interior and even product order sheet. The way to fold a piece of order sheet in the envelope is also designed as one of brand experience. The interior design applied Sogno’s natural concept preserving raw materials as they were. The space was filled with the actual fig trees so that customers could feel and smell the trees.

Read the Press Release