Ecohiny Pamerekkeun by Cansu Dagbagli Ferreira

Ecohiny Pamerekkeun by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2024

Ecohiny Pamerekkeun

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Perak Winner in Grafis Category

104,097

Verified Award Winner

Verify Award Status for #152882

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Ecohiny Pamerekkeun

Naha merek tisu toilet tiasa janten keren sareng pikaresepeun? EcoHiny nyaéta bambu organik 100%, sertifikasi FSC sareng saramah-ramah lingkungan. Simbol merek nyaéta persik, pilihan warna sareng tipografi ngagambarkeun sipat produk anu pikaresepeun, alami sareng lemes. Tujuanana nyaéta ngabédakeun merek ti anu séjénna di pasar ku ngagunakeun palet warna anu unik. Warna héjo semu biru jero, dipasangkeun sareng persik, masihan kapribadian anu pikaresepeun, ogé nepikeun rasa ramah lingkungan sareng kelestarian. Pilihan desain ieu ngahubungkeun sareng kelompok palanggan target sacara langsung sareng nyiptakeun beungkeutan antara merek sareng palanggan.

The Recognition

About the A' Design Award Perak

Ecohiny Pamerekkeun mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Ecohiny Pamerekkeun diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Ecohiny Pamerekkeun mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: ecoHiny is a newly launched brand of bathroom products made from 100% organic bamboo, FSC certified and soft as a feather. The brand personality is intended to be young, playful and bold. Design conveys eco-friendliness in a unique way. Branding features unique color combination and minimal approach. The product name and features are displayed prominently and in large font size on the packaging, as the product is displayed and sold on online e-commerce platforms.
Dimensions & Packaging: 3 sizes for shipping box was designed: 12 pack, 24 pack and 36 pack. Wrap dimensions are R11 x H11
Tags: bathroom, toilet paper, packaging, bamboo, sustainable, eco friendly, packaging design
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as toilet paper wraps and the shipping box were produced by 4 color printing technique.
Design Challenge: The challenge was being able to produce the same color for the toilet paper wraps and the shipping box. Even though a propriate Pantone color was chosen, the fact that the wraps and the box has different materials resulted in different printed colors. We had to make adjustment in the trial print phase, to make sure the colors matched.
Research: A thorough competitor research was done online and offline. During the research phase we realized that all bamboo toilet paper brands use the same tone of bright green. Our aim was to differentiate the brand from others on the market by using a unique color palette.
Inspiration: We created the brand direction inspired by the quirky name of the brand. The brand symbol is chosen as a peach, while the choice of colors creates a fun and playful personality for the brand. Deep blueish green hue, paired with peach, also conveys a sense of eco-friendliness and sustainability. As a typeface, a modern sans-serif font was chosen to convey a sense of simplicity and approachability. The font is legible and easy to read, making it ideal for product packaging and web design.
Project Duration: Project started in April 2022 and finished in April 2023. The products were launched in May 2023
Operation Flow: Bamboo toilet paper is a tree free product. It's septic free, soft and strong. The differentiation points from the competitors are being 350 sheet, elemental chlorine free and having a 100% recyclable packaging.