CZBank Youth Speech Contest Identitas Visual Acara by Zhejiang Gongshang University

CZBank Youth Speech Contest Identitas Visual Acara by Zhejiang Gongshang University is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2024

CZBank Youth Speech Contest Identitas Visual Acara

by Zhejiang Gongshang University

Client: CZBank

A' Design Award Perunggu Winner in Grafis Category

13,741

Verified Award Winner

Verify Award Status for #153002

View at A' Design Award Press Release Award Badge

Colors

The Design

About CZBank Youth Speech Contest Identitas Visual Acara

Téks Buku: CZBank Youth Speech Contest mangrupa identitas visual utama anu dijieun pikeun acara biantara taunan anu diayakeun ku CZBank pikeun peserta ngora. Téma kontes ieu nya éta ngawariskeun budaya lir akar sarta ngawangun mangsa hareup anu leuwih hadé. Desain ieu ngagabungkeun mikropon biantara jeung akar tangkal dina wangun garis tilu diménsi. Wangun-wangun anu silih kaitkeun sarta bahan transparan némbongkeun prosés panyalindungan warisan budaya. Visual ieu dilegaan kana poster acara, tempat biantara, sarta promosi luar rohangan, sahingga cocog digunakeun pikeun média, siaran langsung (livestreaming), jeung dipaké langsung di lokasi acara.

The Recognition

About the A' Design Award Perunggu

CZBank Youth Speech Contest Identitas Visual Acara mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. CZBank Youth Speech Contest Identitas Visual Acara diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. CZBank Youth Speech Contest Identitas Visual Acara minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Youth Speech Contest of CZBank is an annual important cultural event. The theme of this speech contest is "Inheriting Culture Like Roots, Creating a Better Future". The main participants are young people. Designing a solution that is loved by young people became the main challenge. The creative design concept combines the speech microphone with the roots of a tree in a 3D line form, using intertwined shapes for a blended representation that echoes the theme.
Tags: Culture, Innovation, Competition
Design Challenge: In the field of banking, speech events are usually more traditional and lack visual representations specifically designed for young people. It is rare to find such a youthful visual impression as this design, making it a positive attempt and exploration in the realm of banking speech event visuals.
Research: The design of the main visual for the event took into full consideration the adaptation to various application scenarios in the speech contest. Corresponding design extensions were made for event posters, the speech venue, and outdoor promotions, ensuring that both speakers and audience members can have a visually appealing experience across media, livestreaming, and on-site presence.
Inspiration: In this design, specific elements are incorporated: the metaphorical representation of cultural heritage through the absorption of nutrients by tree roots, the expression of intangible cultural transmission through transparent materials, and the analogy of a microphone to a tree trunk to symbolize the dissemination of speeches, conveying rich implications. The design has a strong visual impact that effectively captures the attention of young people and is well understood.
Project Duration: The project started its design phase in April 2022 and was completed in June 2022. It was officially released in June 2022 as well.
Operation Flow: Speech events are usually more traditional and lack visual representations designed. It is rare to see a visual impression that is as youthful as this design concept. This is a positive attempt and exploration in the realm of banking speech event visuals. With CZBank's strategic shift towards targeting young people as their customer base, the application of this main visual for the event has gained identification from young individuals.
Team Members: Designer: Kan Zhao