CDU Hamburg Idéntitas Mérek by Politikwerft Designagentur

CDU Hamburg Idéntitas Mérek by Politikwerft Designagentur is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2024

CDU Hamburg Idéntitas Mérek

by Politikwerft Designagentur

Client: CDU Hamburg

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About CDU Hamburg Idéntitas Mérek

Téks Buku: CDU Hamburg mangrupa idéntitas mérek anu dikembangkeun pikeun hiji partai politik régional di Hamburg, Jérman. Idéntitas ieu dumasar kana struktur modular anu ngarojong basa visual anu séragam dina média cetak jeung digital. Tanda kecap sareng tanda figuratif ngahijikeun hurup CDU jeung simbol Hamburg, nyaéta hiji puri nu ngabogaan tilu munara jeung dua béntang, dina permukaan wadah buleud warna biru poék. Tanda figuratif ogé dipaké sacara mandiri, sareng permukaan wadah tiasa diéusian ku gambar sareng warna. Aya diciptakeun raramat wéb responsif pikeun sadaya unit organisasi.

The Recognition

About the A' Design Award Beusi

CDU Hamburg Idéntitas Mérek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. CDU Hamburg Idéntitas Mérek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. CDU Hamburg Idéntitas Mérek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Development of a new visual identity for the German Party CDU Hamburg. The brand relaunch has given the party a new image. It's fresh, open and communicative instead of monotonous, outdated and expressionless. The relaunch affected the entire identity: uniform visual language, responsive websites for all organizational units and contemporary design elements. In this way, the bond with the Free and Hanseatic City of Hamburg and its citizens should be better emphasized.
Dimensions & Packaging: The size of the brand logo is not uniformly stipulated, and the size can be set by itself according to the actual media.
Tags: Graphics, Illustration, Visual Communication Design, Brand Design
Production Technology: The word and figurative mark of the Hamburg CDU, commonly known as the logo, consists of the word mark CDU and the figurative mark Hamburg symbol.
The elements combine with the figurative mark on a dark blue circular carrier surface to form the word-figurative mark.
The Hamburg symbol shows a castle with 3 towers. The middle tower should symbolize the medieval Mariendom, the two stars on the outer towers, so-called Mariensterne, after St. Mary, the patron saint of the city in the Middle Ages.
The figurative mark is also used on its own. The logo can be individually filled with images and colors as a design element.
Design Challenge: The client wanted to express too much content, but often too much information will disturb the key information. Finally, we persuaded the party representatives to mainly use abstract shield to express the protection attribute of their brand image.
Research: We researched the background of the party, the nature of the city society, the scope of the party's main topics, and the culture of the party, which we integrated into the brand image.
Inspiration: The dynamic and modular new brand identity for the CDU Hamburg now gives the party a new image - fresh, open and communicative instead of monotonous, outdated and expressionless. The aim is: How do we shape a modern, social, bourgeois party of the future? The party must speak about tomorrow from today and not from today about yesterday. The new design aroused curiosity and once again presented the party as a cohesive entity that can stand for a modern and liberal city party.
Project Duration: The project started in April 2022 in Hamburg and finished June 2023.
Operation Flow: The relaunched brand identity lets people see its party attributes immediately, so that playing a very good brand communication effect.