Wudang Mountain Idéntitas Visual, Ilustrasi by Yao Wu

Wudang Mountain Idéntitas Visual, Ilustrasi by Yao Wu is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Warisan Budaya Competition Category.

PerungguWarisan Budaya· 2024

Wudang Mountain Idéntitas Visual, Ilustrasi

by Yao Wu

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Perunggu Winner in Warisan Budaya Category

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Colors

The Design

About Wudang Mountain Idéntitas Visual, Ilustrasi

Wudang Mountain nyaéta proyék idéntitas visual sareng ilustrasi anu diciptakeun pikeun situs Warisan Budaya Dunia Wudang Mountain di Cina. Proyék ieu ngawengku tilu ilustrasi, tilu desain logo, kemasan, motif anu dumasar kana mitologi Wudang sareng sasatoan lokal, sarta desain interior pikeun toko unggulan (flagship store). Logo utama ngagunakeun bentuk anu kompleks pikeun ngagambarkeun sajarah sareng kaagungan tempat éta, samentara sub-brand komérsial ngagunakeun garis-garis anu bersih. Kotak kemasanana ukuran 18 kali 18 séntiméter sareng ngagabungkeun téknik embossing, hot stamping, sarta pelapis ultraviolet, ku kituna détail-détailna tiasa katingal sareng karaos.

The Recognition

About the A' Design Award Perunggu

Wudang Mountain Idéntitas Visual, Ilustrasi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Wudang Mountain Idéntitas Visual, Ilustrasi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Wudang Mountain Idéntitas Visual, Ilustrasi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a large-scale comprehensive project designed for the Wudang Mountain World Cultural Heritage. These include 3 illustrations of different sizes, 3 logo designs and supporting packaging designs, pattern designs with the theme of Wudang mythology and Wudang Mountain native animals, and the interior design of the flagship store. The main logo design of Wudang Mountain The complex design is chosen to reflect the history and solemnity of Wudang Mountain as a world cultural heritage. The Wudang Mountain commercial sub-brand adopts clean lines.
Dimensions & Packaging: The size of the packaging box is 18cm*18cm. The surface of the packaging is embossed with hot stamping to show the pattern design, and UV is used to cover the illustration. The illustration uses giclee technology, and the size of the work displayed in the form of a single illustration is 3.84m*0.76m. 12 vignettes can be displayed as postcards. The dimensions of business applications vary by type.
Tags: Illustration, Wudang, Visual design, Cultural heritage design,
Production Technology: In commercial applications it can be used with other derivatives such as postcards posters and other cultural and creative works The choice of materials varies depending on the derivative IP authorization and photo gallery authorization
Design Challenge: Wudang Mountain is a world cultural heritage The biggest difficulty is to preserve its history in comprehensive creation and make everyone interested in its culture In illustration design how to integrate the classic architecture of Wudang Mountain with Wudang culture The layout of the image must be comprehensive The painting style is also excellent both realistic and incorporating a lot of Chinese mythology
Research: Understand and reproduce Wudang culture. From multiple angles and build a grand cultural foundation with a narrative structure in illustration design. Create expanded graphics and logo designs for subsequent commercialization Strive to build a complete system.
Inspiration: Inspired by Wudang culture and Wudang architecture.
Paraphrase: Wudang is a famous mountain in China, the birthplace of Chinese Taoism, and the birthplace of Tai Chi. In 1994, the ancient architectural complex of Wudang Mountain was included in the World Cultural Heritage List. It is an extremely important cultural heritage in China.
Project Duration: The project started in Beijing in July 2023 and ended in December 2023
Operation Flow: Illustrations and graphic designs cannot directly interact with users. Through packaging and products, users can more intuitively see the details in the illustrations. Through the differences in packaging technology, users can feel the details of the pattern design tactilely and visually.
Team Members: Original designer：Wu yao
Illustration designer:Zhang yuchen
Illustration designer:Xie boxing
Graphic designer:Tan zhen
Graphic designer:Zheng ziyang
Graphic designer: Tang Wenhu
3D designer:Liao hao
Photographer:Zhou Tingjue