Hunguest Hotels Idéntitas Merek by Eszter Laki and Reka Imre

Hunguest Hotels Idéntitas Merek by Eszter Laki and Reka Imre is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2024

Hunguest Hotels Idéntitas Merek

by Eszter Laki and Reka Imre

Client: Studio NUR

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Hunguest Hotels Idéntitas Merek

Hunguest Hotels nyaéta idéntitas merek anu dijieun pikeun hiji grup hotél ti Hungaria. Idéntitas ieu ngagambarkeun komitmen kana kualitas jeung konsistensi. Padamelan ieu ngawengku ngararancang deui logo anu geus aya sarta sadaya unsur visual, mimiti ti papan ngaran hotél nepi ka bahan-bahan citakan. Kalolobaan hotél tadi patalina jeung spa jeung puseur kabugaran, ku kituna rancanganana némbongkeun kaitan jeung cai. Logo-na mangrupa hurup gedé H anu diwangun tina tetesan cai, sarta warna utama merek nyaéta biru. Dipaké oge téknik citak letterpress, sampul menu tina kulit anu diémbos, sarta papan ngaran tina kayu anu dipahat.

The Recognition

About the A' Design Award Perunggu

Hunguest Hotels Idéntitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Hunguest Hotels Idéntitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Hunguest Hotels Idéntitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through their new brand design, Hunguest wanted to communicate their commitment to quality and consistency. Creating this new identity involved redesigning the existing Hunguest logo as well as all the visual aspects, from the hotel signages to the printed materials. Since many of the Hunguest hotels are connected with spa and wellness centers, it was important to show the connection with water: the logo is a capital H made up of drops of water, and the main brand color is blue.
Tags: hotel branding, wellness and spa, letterpress, Hungary
Production Technology: To express the Hunguest commitment to quality and taste, we had the opportunity to use high quality print techniques, such as letterpress printing on the businesscards and door hangers, embossed leather menu covers, and engraved wooden signages. These natural elements and textures further emphasized the brand's history, traditions, and connection to nature.
Inspiration: We were asked to create a new identity for Hunguest Hotels, a leading Hungarian hotel brand. It’s a huge honor for us to work on such a significant project for a well-known and respected brand that has hotels all over the country. With Hunguest's wide reach we knew that every little detail of the design would be experienced by many people.
Project Duration: The project started in 2020 in Hungary and finished in 2023.
Team Members: Eszter Laki, Réka Imre
Image Credits: photographs by András Zoltai and Zoltán Gali

Read the Press Release