Unicorn Rebrand Identitas Visual ku Yating Liu

Karya Unicorn Rebrand Identitas Visual ku Yating Liu nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2024

Unicorn Rebrand Identitas Visual

ku Yating Liu

Klién: Yating Liu

Pamenang A' Design Award Beusi dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #154412

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Unicorn Rebrand Identitas Visual

Désainer Yating Liu parantos nyegerkeun merek truk dahareun Méksiko di New York dina hiji proyék ékspériméntal. Desain ieu ngagunakeun warna-warna caang sareng lencana pikeun narik perhatian mahasiswa ngora. Dina logo, "Uni" ngalambangkeun universitas, sedengkeun "Corn" ngalambangkeun Tacos. Téma unicorn, anu populér di kalangan nonoman, cocog sareng merek anu unggal minggu ngenalkeun rasa anyar. Logo sacara kréatif ngagabungkeun unsur-unsur nurutkeun grammar Spanyol. Item menu ogé ngawengku istilah nu aya patalina sareng kampus, mastikeun sistem visual nu ngahiji sareng intisari merek.

Pangakuan

Ngeunaan A' Design Award Beusi

Unicorn Rebrand Identitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Unicorn Rebrand Identitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Unicorn Rebrand Identitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: "Unicorn" has a dual meaning: it signifies the mythical animal "Unicorn", aligning with the brand's weekly flavor launches, and it can be dissected into "Uni" and "CORN," representing "university" (as the food truck targets college students near universities) and "the taco". The exclamation mark at the end of the logo mirrors the third letter "i," a distinctive punctuation mark in Spanish.
Diménsi & Bungkusan: Loyalty card 90mm x 54mm
Tag: Logo, visual identity, branding, corporate identity, graphic design, food identity, New York
Téknologi Produksi: The logo is easily applied to stationery, packaging and menu designs, and other various applications including loyalty card, balloon, badges, taco truck graphic, apron and tape designs.
Tantangan Desain: This brand design challenge is how to make every element in the design closely connected to the brand's core, ultimately forming a cohesive and unified visual system. Like the logo design which skillfully incorporates various pieces of information, such as the brand's origin, product characteristics, and target audience, into a simple graphic without losing uniqueness and detail.
Panalungtikan: The overall logo takes a semi-circular shape, cleverly mirroring the appearance of Taco corn tortillas. The letters "i" in "UNi" in the name, along with the exclamation mark at the end, form a mirrored pattern, adhering to the rules of Spanish grammar.
Inspirasi: This is a rebranding project for Unicorn Taco, a New York-based taco brand specializing in Mexican food. The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience.
Durasi Proyék: The project started in July 2021 and finished in September 2021 in Beijing, China.
Alur Operasi: The design features a lively and bold color palette, complemented by badge graphics that resonate with the college student identity. These elements work together to create a more enticing brand image, appealing to a youthful audience. Additionally, each product name in the menu design cleverly incorporates words closely related to college life, such as "all-nighter," "group project," "brainstorm," and more, ensuring that every element in the design is closely connected to the brand's core, ultimately forming a cohesive and unified visual system.