Sanat Desain Identitas Visual by Tamer El-Menyawi

Sanat Desain Identitas Visual by Tamer El-Menyawi is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2024

Sanat Desain Identitas Visual

by Tamer El-Menyawi

Client: Tamer El-Menyawi

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #156024

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Colors

The Design

About Sanat Desain Identitas Visual

Sanat mangrupa identitas visual anu dirarancang pikeun perusahaan desain interior sareng dekorasi. Desain ieu dumasar kana minimalisme sareng abstraksi. Garis-garis basajan ngawangun hurup S kalayan cara anu modéren. Rasio emas jadi pituduh proporsi garis-garis ieu. Hiji warna dianggo dina sababaraha nuansa sapanjang identitas ieu. Wangun anu direduksi dimaksudkeun pikeun nepikeun pesen perusahaan kalayan jelas sareng langsung. Identitas ieu ngagambarkeun visi sareng pamarekan desain perusahaan. Proyék ieu réngsé dina waktos kirang leuwih dua minggu dina bulan Pébruari 2020.

The Recognition

About the A' Design Award Beusi

Sanat Desain Identitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Sanat Desain Identitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Sanat Desain Identitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design was based on minimalism and abstraction, using lines that form the letter s in a minimal and modern way that reflects the company’s vision and approach to design.
Dimensions & Packaging: The creative conception drew inspiration from a myriad of tones within a singular hue, embodying a deliberate and artistic strategy employed in crafting the visual identity.
Tags: Minimal, Creative, Visual Identity, Interior Design, Logo
Production Technology: This design was implemented through a minimalist approach with the golden ratio to form the letter S through simple lines.
Design Challenge: The toughest part of creating the brand identity was finding the right balance between artistic expression and professional minimalism. As someone who leans towards minimalism, it was a challenge to ensure that the design captured the richness of interior design while keeping it simple and memorable.
Research: With my artistic and scientific background on the basics of design, the minimalism approach, and the golden ratio; The only thing left to research about this design is global and local competitors in the field of work of the company that owns the visual identity, which is the field of interior design and decoration. As usual in most of my work; Before starting the design, I conduct as detailed research as possible about competitors and the trend of similar artworks to understand the nature of the field from a technical and communication standpoint.
Inspiration: Minimalism is my artistic approach that I follow in most of my work, which converged with the vision and approach of the company’s management when we communicated and discussed the design idea. We agreed on the importance of conveying the communication message in a simple and easy way, without complications or many details.
Project Duration: This design was implemented in about two weeks, in February 2020.
Operation Flow: Minimalism in the design parts and colors, along with the use of the golden ratio, gave the desired and impressive impression to most viewers of the design, whether from the work team or from the clients of the company that has the visual identity.