Freeway Loud Animasi Produk 3D by Mateus Morgan is a highly esteemed winner of the very prestigious 2024 A' Design Award Perak in Pilem Competition Category.
PerakPilem· 2024
Freeway Loud Animasi Produk 3D
Client: Morgan Studio
A' Design Award Perak Winner in Pilem Category
Verified Award Winner
Verify Award Status for #156123The Design
About Freeway Loud Animasi Produk 3D
Freeway Loud nyaéta animasi produk tilu diménsi anu dijieun pikeun hiji mérek alas suku. Animasi ieu nembongkeun sapatu di jero lingkungan industri, dimana mesin-mesin katémbong nghirupkeun produk éta. Sapatu ieu dimodelkeun ku téknik hard surface dina 3ds Max, ngagunakeun poto salaku rujukan. Tékstur diwangun tina gambar kulit jeung sikat digital, sarta adegan-adeganna dirénder ku Vray dina resolusi 1920 kali 1080 piksel. Animasi ieu dijieun pikeun kaperluan online, jeung tujuanana nyaéta pikeun narik perhatian ngan ngaliwatan gambar wungkul, tanpa téks katerangan.
The Recognition
About the A' Design Award Perak
Freeway Loud Animasi Produk 3D mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Freeway Loud Animasi Produk 3D diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Freeway Loud Animasi Produk 3D mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The idea was to give the product a modern aspect by the use of futuristic elements and the industrial machines that brings the shoe to life.
- Dimensions & Packaging
- 1920X1080
- Tags
- shoe, cgi, footwear, fashion, 3d boot, cgi boot, vessi
- Production Technology
- The shoe was modeled using photographs as a reference and hard surface 3D modeling techniques. For modeling we used the software 3ds Max. All the textures made using leather texture and some photoshop brushes. Vray was used for rendering.
- Design Challenge
- The hardest part putting all the scenes in the same mood, considering that where a lot of different environments.
- Research
- The work was executed based mainly on the previous experiences in other works for several companies of the sector footwear, in very natural way. Feedback was collected mainly online about the quality of the 3D itself as well as the sensations that people had in the first contact with the art.
- Inspiration
- We where inspired by the industrial process and the technology involved in all the shoe construction process. As reference we used a lot of company local machines that are used on the shoe construction process.
- Project Duration
- The project toke around 2 months to get done, starting on the planning stage, in Franca, SP, Brazil.
- Operation Flow
- The animation visual was used on online such product website, instagram and facebook. The main focus was to attract attention to the product, bringing in the composition elements that generate the necessary sensations without the need for explanatory texts. Competitors often use images without a strong visual appeal, so the product, especially in the online market, goes unnoticed. The excess of texts works negatively in most of these cases, underestimating the viewer's intellect.
- Team Members
- Mateus Morgan, Murilo Secco, Carlos Masson, José Rafael, Henrique Melo, Samuel Simionato, Cadu Rosa, Vitor Fonseca
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