Yanzhou IP Design Ilustrasi by Pan Shurui

Yanzhou IP Design Ilustrasi by Pan Shurui is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2024

Yanzhou IP Design Ilustrasi

by Pan Shurui

Client: Northeastern University of China

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Yanzhou IP Design Ilustrasi

Yanzhou IP Design nyaéta séri ilustrasi anu dijieun pikeun Yanzhou Ancient City, hiji tempat bersejarah di Propinsi Zhejiang, Cina. Ilustrasi ieu ngarobih unsur budaya régional janten identitas visual anu dumasar kana karakter. Adegan-adeganna némbongkeun arsitéktur lokal sareng adat istiadat rahayat ngaliwatan warna anu berlapis sareng suasana anu tengtrem. Sadaya karya seni digambar ngagunakeun software desain grafis kalayan ukuran 3600 ku 3600 piksel sareng 300 dpi. Tujuanana nyaéta pikeun nampilkeun budaya kota kuno dina wangun anu luyu sareng selera modéren sareng pikeun ngadukung usaha panyalindungan na.

The Recognition

About the A' Design Award Perunggu

Yanzhou IP Design Ilustrasi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Yanzhou IP Design Ilustrasi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Yanzhou IP Design Ilustrasi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yanzhou IP Design is an IP illustration of Yanzhou's ancient city culture, which conceptualizes regional cultural elements through the form of illustrations, creates a situational atmosphere, matches color levels, and uses modern media to showcase Yanzhou's unique architectural culture and folk customs. It spreads Yanzhou's human and natural culture in a way that fits modern aesthetics, endowing the ancient city culture with new contemporary connotations.
Dimensions & Packaging: 3600 x 3600 pixels, 300dpi, RGB.
Tags: IP Design, Yanzhou Ancient City, Illustrations, Derivative Products, Chinese Style Illustrations
Production Technology: The illustrations and expressions were drawn by Photoshop graphic design software. It can showcase the details of exquisite illustrations well.
Design Challenge: The difficulty lies in the creative graphic expression of culture, the combination of modern aesthetics and traditional culture, the accurate grasp of the characteristics of national style illustrations, and the retention of traditional charm while keeping up with the aesthetic pace of the times.
Research: Yanzhou Ancient City, located in the west of Hangzhou, Zhejiang Province, has a history of nearly 1800 years and once occupied an important position in economy, culture and transportation. In the contemporary society with developed Internet and digital media, people can seize the opportunity to carry forward Yanzhou culture by investigating the rich connotation of this regional culture and establishing the popular IP image and national style illustration as the expression media.
Inspiration: By conducting IP design and illustration design on the theme of Yanzhou IP Design, exploring the visual presentation of traditional culture with localized IP characteristics, using IP images and media to express the elegance of Yanzhou, endowing local culture with new era connotations and pleasing forms of expression, and arousing people's love and awareness of protecting Yanzhou culture.
Project Duration: The project started in Shenyang, Liaoning Province, China in July 2023 and was completed in Shenyang, Liaoning Province, China in October 2023, lasting a total of three months. In November 2023, the project was exhibited in the "Beautiful China" innovative design competition in Hangzhou, Zhejiang Province, China, and won the national first prize.
Operation Flow: Spread the traditional culture of ancient Chinese villages in a way consistent with modern people's aesthetics, and arouse people's awareness of protection.
Image Credits: Image #1 : Illustration Pan Shurui 2023.
Image #2 : Illustration Pan Shurui 2023.
Image #3 : Illustration Pan Shurui 2023.
Image #4 : Illustration Pan Shurui 2023.
Image #5 : Illustration Pan Shurui 2023.