Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira

Dreavita Mental Wellness Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2024

Dreavita Mental Wellness Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Perunggu Winner in Grafis Category

20,229

Verified Award Winner

Verify Award Status for #158644

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dreavita Mental Wellness Branding

Dreavita nyaéta merek kaséhatan anu progresif sareng inklusif. Identitas visualna dimaksudkeun pikeun sénsitip, hormat sareng merhatikeun, ngagambarkeun karakter inklusif merek. Konsépna lahir tina gagasan ngeunaan kakuatan alam sareng disebutna Ketahanan anu Diinspirasi ku Kesederhanaan. Sabab pola alam nunjukkeun konsistensi, kakuatan sareng kamekaran, branding ieu boga tujuan pikeun ngirimkeun pesen-pesen ieu ngaliwatan afirmasi sareng pendekatan desain minimal. Ilustrasina fokus kana pola alam, nunjukkeun yén pangulangan sareng ketahanan ngahasilkeun kasuksésan dina kahirupan.

The Recognition

About the A' Design Award Perunggu

Dreavita Mental Wellness Branding mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Dreavita Mental Wellness Branding diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Dreavita Mental Wellness Branding minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Dreavita is a progressive and inclusive wellness brand dedicated to providing empowering mental health services and resources to underserved communities, fostering emotional healing, personal growth, and a sense of belonging, so that every individual can thrive and embrace a life filled with purpose, resilience and joy.

Visual identity was intended to be sensitive, respectful and considerate, reflecting the brand's inclusive character.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and social media designs.
Tags: wellness, mental, health, psychology, identity, inclusive, community, nature
Production Technology: Three logo versions were created to be flexible to adapt in any graphic media and to underline the brand’s inclusivity. The design thinking method of Diverge and Converge was used. All work was done digitally as vector based assets with Adobe Creative Suite.
Design Challenge: The biggest challenge was to reflect Dreavita’s abstract characteristics and find a way to connect with the audience. The aim was differentiating the brand from the usual self-growth brands to create an identity that feels genuinely intimate. Young adults with mental health issues have strong feelings: they want to be understood, and they’re very sensitive. So, something that doesn’t feel real and intimate would be ingenuine. Nature was the biggest inspiration: life passes by it, and it stays there, strong, but not overwhelmingly in your face. Nature gives you power and support on a deeper level.
Research: In the research phase, the focus was the needs of people from underserved communities who are looking for emotional support.
Inspiration: The concept was born from the idea of strong nature and we called it "Simplicity inspired resilience". As the patterns of nature hints us to consistency, strength and growth, the branding aims to pass these messages through affirmations and minimal design approach. Frames combined with natural patterns support the growth and resilience feeling. Illustrations are focused on the patterns of nature, demonstrating the repetition and the resilience result in success in life.
Project Duration: 2 months, 2023, United States and France
Operation Flow: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery