Skip to content
Rebranding Emplus Identitas Emplus by Ruud Winder - Rebrandt®

Rebranding Emplus Identitas Emplus by Ruud Winder - Rebrandt® is a highly esteemed winner of the very prestigious 2024 A' Design Award Perunggu in Grafis Competition Category.


PerungguGrafis· 2024

Rebranding Emplus Identitas Emplus

by Ruud Winder - Rebrandt®

Client: Rebrandt®

A' Design Award Perunggu Winner in Grafis Category

Colors

The Design

About Rebranding Emplus Identitas Emplus

Dina dunya nu terus robah, harepan jeung kabutuhan pasien ogé robah dina widang kasehatan. Departemén kadokteran darurat kedah jadi anu pangheulana ngantisipasi parobahan dina perawatan médis. Pikeun terus tetep terinformasi dina widang anyar ieu, Emplus nawarkeun palatihan jeung bimbingan. Dina desainna, departemén Kadokteran Darurat digambarkeun ku salib médis anu has, tapi kalayan titik dina beungkeut nu leungit. Simbolisme ieu, nu ngarujuk kana potongan tatarucingan nu leungit anu disayogikeun ku Emplus, ogé dipidangkeun dina ilustrasina.

The Recognition

About the A' Design Award Perunggu

Rebranding Emplus Identitas Emplus mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Rebranding Emplus Identitas Emplus diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Rebranding Emplus Identitas Emplus minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
The world around us is constantly changing, and so are the demands of the patients, and the way we provide healthcare. Emergency Medicine was always and will always be at the forefront of healthcare. Emplus offers training courses for Emergency Medicine professionals. The essence of the Emplus identity design is to captured the dynamics and visualizing that missing piece that makes the difference. The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Dimensions & Packaging
European DIN sizes.
Tags
EMplus, design, Ruud winder, emergency medicine, courses, The Netherlands
Production Technology
Digital and paperwork
Design Challenge
Keep it as simple as possible, but still telling so much, that's a challenge!
Research
The creative team has made endless test series to arrive at the correct layout and the right size of the dots.
Inspiration
Inspired by the visual language typically used in the medical world, the designer wanted to create new forms by abstracting the essence and delving deeper into simplicity. The combination of the red cross with a subtle aqua-colored dot creates a medical icon with the nuance of the 'missing piece' for which Emplus provides the training.
Project Duration
EMplus started in 2023 and will continue to grow the following years.
Operation Flow
The different forms are used alternately and increase the experience of the changing world and the dynamics of the profession. They symbolize the shifts in focus to the new situation.
Patents
All rights: Rebrandt / Ruud Winder 2024
Team Members
ruud winder - branding Architect and Designer
peter puntman - Motion Graphics
linda kaandorp — dtp
veronica stroomer — Microsoft documents
simone winder — assistent designer
Image Credits
All rights: Rebrandt / Ruud Winder 2024

Sponsored

Explore Beyond Designers.org

Discover products, services and opportunities from our advertising partners.

Good Design Deserves Great Recognition

Nominate Your Work for the A' Design Award.

Nominate