Karya Seawool Proyék Branding ku Chungsheng Chen and Eddie Wang nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.
BeusiGrafis· 2024
Seawool Proyék Branding
ku Chungsheng Chen and Eddie Wang
Klién: Tainan University of Technology/Product Design Deparment
Pamenang A' Design Award Beusi dina Katégori Grafis
Pamenang Panghargaan anu Diverifikasi
Verifikasi Status Panghargaan pikeun #160731Désain
Ngeunaan Seawool Proyék Branding
Mérek anu ngagabungkeun fashion jeung kelestarian, ngahijikeun cangkang tiram daur ulang kalawan téknik profésional jeung gaya kana kahirupan sapopoe. Logo, dipidangkeun dina hurup gedé, ngalambangkeun sumanget inovasi anu terus-terusan sarta hurup ganda o ngagambarkeun kelestarian sirkular, nandaan pembaharuan anu langgeng. Desain sakabéhna ngébréhkeun kaanggunan, ngagambarkeun usaha ngudag fashion jeung kualitas. Font standar ngahijikeun unsur-unsur ombak jeung gerak ka luhur, némbongkeun hormat ka alam jeung kamajuan anu terus-terusan. Mérek ieu vibrant, inovatif jeung pamingpin dina duanana tren fashion jeung lingkungan.
Pangakuan
Ngeunaan A' Design Award Beusi
Seawool Proyék Branding mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Seawool Proyék Branding diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Seawool Proyék Branding dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.
Di Balik Désain
Kit Pers
Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.
- Sipat Unik
- Seawool the brand logo incorporates elements of wave, upward motion and intricate details, symbolized respect for the natural environment, continuous progress, and top quality. The dual letter o represent perpetual sustainability and ever-evolving. It is vibrant, innovative, that leads both fashion and eco-friendly trends. Put on seawool as the brand slogan, encourage people to discover warmth and enjoyable when wearing seawool apparel, experiencing a unique lifestyle attitude towards sustainability.
- Diménsi & Bungkusan
- SEAWOOL Logo: Letters are all in uppercase
Color system : primary color is Sustainable Blue, supplemented by Wool Yellow and Oyster Grey. - Tag
- Branding, Oyster shell, Recycle, Sustainability, Visual Identity, Logo.
- Téknologi Produksi
- The Branding project all done in Adobe Illustrator and Photoshop software.
- Tantangan Desain
- The challenge lies in imbuing the Seawool brand with a sense of sophistication while embodying the brand spirits of sustainable, innovative, and approachable. To achieve this goal, the design team has crafted a completely new brand image for Seawool based on these criteria.
- Panalungtikan
- Seawool is a brand that blends fashion and sustainability, integrating recycled oyster shells with professional techniques and style into everyday life. Moreover, it continuously develops new technologies to explore future possibilities, creating more choices for the brand and establishing a new paradigm. By merging expertise with fashion, Seawool focuses on the quality of clothing, emphasizing softness, comfort, and the pursuit of individual style.
- Inspirasi
- The excessive oyster shell waste along Taiwan coastal line has caused serious environment issue. By recycled the discarded oyster shells and mixed with recycle PET bottle to develop the functional fiber. Seawool yarn, the word derived from sea and wool, means this innovative yarn with woolen touch which develop from the sea resources. Seawool served a strong image to the new brand, deepen consumer awareness of its distinct characteristics, a brand that leads both fashion and sustainability.
- Durasi Proyék
- The Branding project commenced in Sept.2022 and concluded in May,2023.
- Alur Operasi
- The logo can be used in many places, not only on clothing labels and packaging but also on business cards, websites, and social media platforms. This helps maintain visual consistency for the brand and enhances its visibility and recognition, attracting more people to learn about the brand.
- Patén
- Trademark: Creative Tech Textile Co., Ltd.
- Anggota Tim
- ChungSheng Chen
Eddie Wang
TingYuan Lin
EnYang Chen
Tainan University of Technology/Product Design Dept
Acdesign Associates International Co.,Ltd
Creative Tech Textile Co., Ltd
Hans Global LLC. - Krédit Gambar
- All images copyright: Acdesign Associates International Co.,Ltd.
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