Borna Sazegan Idéntitas Mérek by Doraj Design House is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Grafis Competition Category.
PerungguGrafis· 2025
Borna Sazegan Idéntitas Mérek
Client: Doraj Design House
A' Design Award Perunggu Winner in Grafis Category
Verified Award Winner
Verify Award Status for #160893The Design
About Borna Sazegan Idéntitas Mérek
Borna Sazegan nyaéta idéntitas mérek anu dijieun pikeun hiji parusahaan anu ngawangun struktur-struktur ageung. Idéntitas ieu dumasar kana garis-garis, anu diideuan ku garis-garis silih potong tina struktur logam anu dipaké dina konstruksi. Garis-garis ieu ngawangun sosok sasatoan anu di jerona bisa katempo detil-detil tina struktur bangunan. Unggal sasatoan mawa hiji harti: badak ngalambangkeun kakuatan sareng katahanan, kuda pikeun kagancangan, uncal pikeun kaéndahan, sarta singa mingpin kelompokna. Warna-warna haneut sareng tiis dina palét ngagambarkeun kakuatan babarengan jeung katengtreman. Ilustrasi-ilustrasi ieu bisa dipaké sacara detil atawa dina wangun anu lengkep.
The Recognition
About the A' Design Award Perunggu
Borna Sazegan Idéntitas Mérek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Borna Sazegan Idéntitas Mérek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Borna Sazegan Idéntitas Mérek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Considering this brand’s strategies, which emphasize concepts of power and endurance, speed, and beauty in construction, these concepts are conveyed to the audience in the simplest possible form through these illustrations. Based on the brand’s vision, using this illustration technique, the illustrations can be expanded, and other animals with different concepts can be added to the brand’s visual identity.
- Dimensions & Packaging
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- Tags
- Logo Design, Visual Identity, Branding, Building Structures, Powerful Animals
- Production Technology
- The main elements in creating the visual identity of this brand are lines. By utilizing the composition of lines, we arrive at animal character forms, within which details of a building structure can be observed. These animals are designed in such a way that they can be used both as a detail of the animals and in their complete form. Also, by considering warm and cool colors in the corporate color palette, it brings a sense of power along with tranquility to the audience.
- Design Challenge
- The main challenge in designing the identity of this brand was selecting symbols that would allow the audience to understand the brand's strategy upon seeing them.
- Research
- Based on the brand's strategy, research and information gathering were conducted regarding building structures and animals that could be combined with these structures, in order to create solutions for expressing the brand's strategy.
- Inspiration
- Borna Sazgan is a powerful team specializing in the construction of large structures. The main inspiration for this design came from metal structures. When metal structures are assembled to build constructions, they create a multitude of intersecting lines from which animal designs have been extracted. Each animal has been a symbol based on the brand's strategy. The rhinoceros symbolizes power and endurance, the horse symbolizes speed, the deer symbolizes beauty, and the lion is the brand's symbol as the leader at the head of all animals, commanding the other animals to build in the field of construction.
- Project Duration
- The project started in April 2023 in Yazd-Iran and finished in July 2023 in Yazd-Iran
- Operation Flow
- Considering the concerns of the audience (including speed in construction, power, and endurance of structures) that exist in society, solutions have been symbolically transformed into illustrations of animals. For example, the concepts of power and endurance are evoked in the audience’s mind when they see the illustration of a rhinoceros.
- Patents
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- Team Members
- Mohammad Roustaei, Amirhossein Paydar
- Image Credits
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