Inmyes Identitas Merek ku Chungsheng Chen and Jinhe Wang

Karya Inmyes Identitas Merek ku Chungsheng Chen and Jinhe Wang nyaéta pamenang anu dihormat pisan tina 2024 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2024

Inmyes Identitas Merek

ku Chungsheng Chen and Jinhe Wang

Klién: Tainan University of Technology/Product Design Department

Pamenang A' Design Award Beusi dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #161001

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Inmyes Identitas Merek

Inmyes nyaéta identitas merek anu diciptakeun pikeun hiji perusahaan lensa kacamata. Ngaranna asalna tina frasa in my eyes sarta ngébréhkeun gagasan ngeunaan nempo dunya tina sudut pandang pribadi. Hurup awal anu leutik nunjukkeun aya hubungan anu raket jeung pribadi jeung unggal konsumen. Hurup M dibentuk pikeun nunjukkeun gestur sasalaman, tanda kapercayaan antara merek jeung palanggannana. Logo ieu diterapkeun kana kotak kacamata, kartu ngaran, kamasan, wébsite, jeung média sosial. Warna disadiakeun dina format RGB, CMYK, jeung Pantone pikeun ngajaga tampilan anu konsisten dina sadaya média.

Pangakuan

Ngeunaan A' Design Award Beusi

Inmyes Identitas Merek mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Inmyes Identitas Merek diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Inmyes Identitas Merek dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The name derived from the abbreviation of in my eyes, it showed the concept of viewing the world from a personal perspective. Its outstanding technology, which can broaden perspectives through its products and bring people closer together. The brand name initial i in lowercase to emphasize that it belongs to me, the deformed letter M show a handshake image, is the mutual trust between brand and its customers. Brand tone brings out the superior technology, positive energy and professional fashion
Diménsi & Bungkusan: Minimum height of the logo: 4 mm
Tag: Branding, Visual Identity, Logo Design, Lenses, Eyeglass
Téknologi Produksi: The logo was designed using Adobe Illustrator, while the animation was created using Adobe Premium and Adobe After Effects. In terms of color, options of RGB, CMYK, and Pantone are provided to ensure consistent color appearance across various media platforms.
Tantangan Desain: Naming the brand was a challenge, requiring a memorable name that integrates the characteristics of eyeglass lenses and infrared blocking into the logo design. Thus, iNMYES was born—a unique name with no duplicates in other industries. The brand aims to set an industrial new standard for eyeglass lenses for research and medical technology needs, blending vitality with fashion taste, and offering diverse eyewear choices across various fields.
Panalungtikan: iNMYES inherits the excellent technology of Bin Vision and utilizes iNMYES-developed lenses to provide clearer and wider vision, echoing the core spirit conveyed by "in my eyes".
Inspirasi: The brand developed from an OEM lenses manufacture company who which to transform into branded business with a fresh image. Positioning itself with a vibrant yet professional image, aiming to differentiate from international brands and strengthen its international marketing efforts. Leveraging over 30 years of expertise in lens development and optical knowledge, future marketing strategies will target various eyewear and optical markets with different lens options.
Durasi Proyék: The project commenced in 2020 and concluded in 2021, Tainan, Taiwan.
Alur Operasi: The logo can be applied to various platforms such as eyeglass cases, business cards, packaging, websites, and social media. By maintaining consistency across different media, the brand image is ensured while enhancing exposure and recognition. Eyeglass cases and packaging serve as direct applications, while websites and social media platforms are primary channels for interacting and communicating with consumers. Displaying the brand logo in these places effectively reinforces consumer impressions, increases brand recognition, and attractiveness.
Anggota Tim: ChungSheng Chen
JinHe Wang
TingYuan Lin
WanYun Lo
Tainan University of Technology/Product Design Department
Acdesign Associates International Co.,Ltd
Bin Shyh Enterprise Co.,Ltd.
Krédit Gambar: Logo Copyright/ Bin Shyh Enterprise Co.,Ltd.