Y Design Identitas Visual by Yunnan Tech and Business University

Y Design Identitas Visual by Yunnan Tech and Business University is a highly esteemed winner of the very prestigious 2024 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2024

Y Design Identitas Visual

by Yunnan Tech and Business University

Client: Yunnan Tech and Besiness University

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Y Design Identitas Visual

Ngagunakeun prinsip ilusi optik Escher, hiji kuboid digambar sapanjang sumbu Y tina garis struktural, sareng kuboid anu sami diduplikasi dina sumbu X sareng Z, sahingga titik tungtung tina tilu kuboid tumpang tindih lengkep, sareng hurup Y géométris bisa kabentuk dina bidang proyéksi. Ngaliwatan kombinasi anu béda-béda, ilusi optik anu béda dihasilkeun, sareng leuwih seueur imajinasi spasial diturunkeun, ngalambangkeun posisi panalungtikan Y Studio dina rohangan anu béda-béda.

The Recognition

About the A' Design Award Beusi

Y Design Identitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Y Design Identitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Y Design Identitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Using Escher's optical illusion principle, a cuboid is drawn along the Y axis of the structural line, and the same cuboid is duplicated on the X and Z axes, so that the endpoints of the three cuboids are completely overlapped, and a geometric "Y" letter can be formed on a projection plane. Through different combinations, different optical illusions are generated, and more spatial imagination is derived, conveying the positioning of Y Studio's research in different spaces.
Dimensions & Packaging: This VI design is mainly used in studio supplies, and is made according to regular sizes.
Tags: Variable, Studio, Monkey King, Optical Illusion, Y
Production Technology: The logo on all paper promotional materials adopts embossing technology, and the light and shadow of the logo are used to create a three-dimensional effect.
Design Challenge: The biggest challenge of this design was to create a variable character from a simple Y element.
Research: Through creative methods such as brainstorming, a variety of modeling semantics with variability were selected. In the end, the 72 changes of Monkey King were chosen, mainly considering that in the Chinese Chinese context, users are easy to decode graphics.
Inspiration: This design is inspired by the 72 changes of the Monkey King in the famous Chinese novel "Journey to the West", and 72 variations are designed for the logo.
Project Duration: The project started in March 2023 in Kunming and finished in May 2023 in Kunming
Operation Flow: Drawing a box along the Y axis with structural lines, and duplicating the same box on the X and Z axes, so that the endpoints of the three boxes overlap completely, you can form a geometric "Y" letter on a projection surface. Just change the way the endpoints overlap some of the segments to form different occlusions.
Team Members: Liu Kaiyi
Li Yingxing
Zhang Weiwei
Image Credits: Optional Image #3: Illustrator LinHai, Texture, 2023.