High Mountains Flowing Water Identitas Visual Paméran by Baoquan Luo, Jiamin Feng and Zhiwei Lv

High Mountains Flowing Water Identitas Visual Paméran by Baoquan Luo, Jiamin Feng and Zhiwei Lv is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2025

High Mountains Flowing Water Identitas Visual Paméran

by Baoquan Luo, Jiamin Feng and Zhiwei Lv

Client: LanceDesign(Guangzhou)Co.,LTD

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About High Mountains Flowing Water Identitas Visual Paméran

High Mountains Flowing Water nyaéta poster jeung identitas visual anu dijieun pikeun paméran seni Cina jeung Italia. Desain ieu ngahijikeun unsur Wétan jeung Kulon pikeun ngébréhkeun silih tukeur budaya. Aksara Cina pikeun gunung jeung cai dihijikeun jeung hurup Inggris dina hiji gerakan kaligrafi anu ngalir, sarta hurup M jeung W ngawangun bentuk anu ngingetkeun kana pilar Romawi. Palét warna beureum, bodas jeung héjo ngarujuk kana bandéra Italia. Judul paméran, tanggal jeung tempatna disusun ku hurup anu leuwih gedé sangkan gancang dipikawanoh. Tas tote, kipas jeung lencana staf ngagunakeun desain visual anu sarua.

The Recognition

About the A' Design Award Perak

High Mountains Flowing Water Identitas Visual Paméran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. High Mountains Flowing Water Identitas Visual Paméran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. High Mountains Flowing Water Identitas Visual Paméran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The carefully layered layout creates a sense of exploration and discovery, symbolizing the precious value of finding a kindred spirit amid the complexities of the world. By blending Eastern and Western artistic elements, the poster communicates the idea that art transcends borders, showcasing the dynamic cultural dialogue and synergy between Chinese and Italian artists.
Production Technology: This design is clean yet impactful, featuring a bold yet harmonious palette of red, white, and green. These colors not only evoke the Italian flag but also, through the dynamic interplay of red lines and green strokes, convey a sense of flowing vitality. The irregular layout enhances the poster’s dynamism, while the thoughtfully arranged elements create a fresh visual experience, underscoring the exhibition’s uniqueness and artistic appeal.
Design Challenge: This design’s layout may appear casual, yet it’s meticulously planned. Key details such as the exhibition title, date, and venue are highlighted with larger fonts and distinctive colors, ensuring quick viewer recognition. To further enhance audience engagement and user experience, peripheral items such as tote bags, fans, and staff badges adopt the same visual design as the poster, reinforcing a cohesive, unified look across all materials.
Inspiration: This poster draws its inspiration from the fusion of Chinese aesthetics with Italian art, aiming to convey a profound cultural exchange and mutual understanding between the two nations through visual language. The classic theme of mountains and flowing water meet their match is woven into the design, emphasizing the concepts of knowing and encountering.
Operation Flow: The poster design artfully merges Chinese and English typography, capturing the essence of East-West cultural fusion. A central, intertwined motif symbolizes the dialogue and interaction between diverse cultures. The main visual integrates the Chinese characters for "Mountain" and "Water" with the English letters, creating a unique typographic effect. The letters "M" and "W" form a Roman column-like structure while representing the initial "I." Calligraphic strokes seamlessly link the characters for "Mountain" and "Water" in a single, fluid motion, highlighting the essence of Eastern aesthetics. Green brushstrokes flow across the design, enhancing its vitality and fluidity and reinforcing the "High Mountain and Flowing Water" theme.
Team Members: Baoquan Luo, Jiamin Feng, Zhiwei Lv
Image Credits: LanceDesign(Guangzhou)Co.,LTD

Read the Press Release