What Next Identitas Merek by Marko Stanojevic

What Next Identitas Merek by Marko Stanojevic is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2025

What Next Identitas Merek

by Marko Stanojevic

Client: Zero Bureau

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner
Verify Award Status for #164675

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Colors

The Design

About What Next Identitas Merek

Hasil visual ahir kahontal ku cara nyokot hiji simbol jeung ngarobahna jadi tanda tanya ku cara nempatkeunana dina kotak nu leuwih leutik di handapna (potongan 1/4 anu dicokot tina kotak gedé di luhurna) sarta nempatkeunana dina titik anu rék jongkrang bari tetep saimbang, nyiptakeun sensasi visual tegangan kalayan susunan unsur anu minimal. Logo What Next, ogé ngaranna, dina hiji cara mangrupa oxymoron, hiji pananya jeung hiji jawaban sakaligus, nyiptakeun gésékan. Nyalira, tanda-logona nya éta kateusampurnaan anu basajan jeung dihaja sarta wadah komunikasi anu lempeng, anu narékahan pikeun nyiptakeun loba hal kalayan usaha anu saeutik.

The Recognition

About the A' Design Award Perak

What Next Identitas Merek mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. What Next Identitas Merek diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. What Next Identitas Merek mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Logo takes a symbol > and turns it into a question mark by extracting a piece of a big square and putting it rotated on a tipping point of a remaining smaller square below but remaining in balance, producing a new meaning and creating a visual sensation of tension with a minimal rearrangement of elements.
Dimensions & Packaging: Technically, it is easily producible, makeable, buildable, applicable across various physical or digital forms.
Tags: Logo Design, Branding Design, Visual Identity, Visual Communication, Graphic Design
Production Technology: It is built to meet technical requirements, be an appropriate but intriguing metaphor that is easy to decode and have a simple, clever-twist in execution, hopefully making it distinguishable, relatable, and memorable. As importantly, it is to be a fundamental visual asset generator for the brand, convenient and highly triggering for further seamless creation of various branding assets like bespoke stationary, signage, advertising, memento objects, and so on. It is pushing subtly towards art by enabling playful execution across platforms and expanding the initial brand values further.
Design Challenge: Breathing life into a business consultancy and giving it an emotional layer.
Research: Analysis of peer institutions and companies.
Inspiration: What Next logo is in a way an oxymoron. In keeping with the company name, it is a Question and an Answer depending on which point of view is optimal for the given context, which creates friction. On its own, without the type, the logomark is a simple, deliberate imperfection and a straightforward communication vessel for the company it is representing, in a sense striving to create a lot with little effort and action invested.
Project Duration: Designed in late 2023.
Team Members: Marko Stanojevic
Image Credits: Images designed by Marko Stanojevic, executed/rendered by Marko Stanojevic and Quang Tam.