Meet in Arcadia Desain Identitas Merek ku Xiaoming Meng and Xueke Fang

Karya Meet in Arcadia Desain Identitas Merek ku Xiaoming Meng and Xueke Fang nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2025

Meet in Arcadia Desain Identitas Merek

ku Xiaoming Meng and Xueke Fang

Klién: China Social Entrepreneur Foundation

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Warna

Désain

Ngeunaan Meet in Arcadia Desain Identitas Merek

Meet in Arcadia nyaéta desain identitas merek anu dijieun pikeun proyék révitalisasi désa di Désa Longtang, Propinsi Guizhou, Cina. Logona diideuan ku aksara Cina anu hartina kaéndahan. Sawah undak-undakan digambar kalayan gaya minimalis jeung abstrak. Di luhureun sawah, wangunan-wangunan désa Miao anu digambarkeun sacara abstrak disatékeun jeung guratan-guratan aksara tadi, sarta salah sahiji guratan robah jadi hateup imah. Identitas ieu ngarojong pariwisata pedesaan salaku industri utama lokal. Desain ieu boga tujuan pikeun némbongkeun budaya lokal sarta ngabantu masarakat désa milu aktip dina ngawangun merek.

Pangakuan

Ngeunaan A' Design Award Perunggu

Meet in Arcadia Desain Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Meet in Arcadia Desain Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Meet in Arcadia Desain Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In 2017, the project aimed to support Longtang Village in Guizhou Province. At the time, the village faced challenges such as a lack of rural industries, limited income for villagers, brain drain, and a widespread phenomenon of left-behind children. The project serves as a rural revitalization model, with rural tourism as its core industry. It emphasizes the preservation of traditional village culture and lifestyle, supports the development of the collective economy, and seeks to stimulate the intrinsic motivation of villagers.
Diménsi & Bungkusan: Height 594mm x Width 420mm
Tag: Branding、 Verbal Identity、 Service Branding、 Meet in Arcadia
Téknologi Produksi: I. The logo incorporates rural elements to convey the theme effectively.
II. The communication strategy emphasizes the connotation of rural culture, aiming to establish a unique brand association. The logo is simple, easy to recognize, and user-friendly, while the language is straightforward and easy to understand.

Service Policy:
I. Guide the tourism experience through design, using a unified image to provide clear direction.
II. Leverage the symbolism of the logo to build a connection with users, creating resonance and fostering emotional engagement.
Tantangan Desain: In terms of cultural integration, transforming traditional rural culture into modern design elements that meet contemporary demands is challenging. Regarding uniqueness, it is difficult to highlight the culture-focused revitalization model and distinguish the brand's "beauty" amid numerous rural tourism projects. Additionally, the project involves multi-dimensional goals, including economic support and the stimulation of intrinsic motivation.
Panalungtikan: I. Research Background
Many rural areas in society have development problems, and Longtang Village is no exception. The meet in arcadia project aims to explore the rural revitalization model.
II. Research Methods
Qualitative methods including field observation, case analysis, in - depth interviews, and mixed research methods.
III. Research Tools
There are cameras, notebooks, questionnaire platforms, Excel, Ai, etc.
IV. Participants
Villagers, project staff, brand designers and other researchers.
V. Results and Insights
The project affects the rural economy, society and environment, with both achievements and challenges.
Inspirasi: The logo design is inspired by the Chinese character for "beauty." It adopts a minimalist and abstract approach to depict a picturesque countryside with terraced rice paddies. Above the terraced fields, abstract Miao village houses are seamlessly integrated into the strokes of the Chinese character for "beauty," with one stroke transformed into a roof. This design highlights the unique charm of the local countryside while conveying the concept of "beauty."
Durasi Proyék: The project began in 2017. Its brand design phase started in Beijing in June 2022 and concluded in September the same year. The project itself is still ongoing.
Alur Operasi: Coordinating across different fields presents significant challenges, requiring careful balancing of multiple parties' needs and transforming field research findings into actionable outcomes. Planning the process around the concept of "beauty" and effectively reflecting its value is equally demanding. Moreover, it is essential to engage villagers in understanding and participating in brand building, while utilizing design elements to attract tourists and provide them with an in-depth understanding of the project.
Patén: Logo (2022) China Social Entrepreneur Foundation
Anggota Tim: Chief Designer: Xiaoming Meng
Project Operation: Xueke Fang
Krédit Gambar: [Image 1: Designer Meng Xiaoming, 2022.]
[Image 2: Designer Meng Xiaoming, 2022.]
[Image 3: Designer Meng Xiaoming, 2022.]
[Image 4: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Image 5: Designer Meng Xiaoming, 2022.]
[Video credits : xiaoming meng, 2022]