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Ge Sang Lv Wu Logo Perusahaan by Xiaobing Cheng

Ge Sang Lv Wu Logo Perusahaan by Xiaobing Cheng is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Grafis Competition Category.


PerungguGrafis· 2025

Ge Sang Lv Wu Logo Perusahaan

by Xiaobing Cheng

Client: Ge Sang Lv Wu

A' Design Award Perunggu Winner in Grafis Category

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The Design

About Ge Sang Lv Wu Logo Perusahaan

Ge Sang Lv Wu nyaéta logo perusahaan anu dijieun pikeun merek anu ngabantosan patani gunung ngajual pepelakan sapertos kadaharan, tèh, sareng bijil kopi. Logo ieu némbongkeun gambar garis basajan tina kembang Gesang, anu ngalambangkeun hadiah anu ikhlas, digabungkeun sareng grafik siga méga. Léngkung lemes ngingetkeun kana wangun méga sareng bentangan kelopak kembang. Warna alami anu lemes, kaasup warna langit saturasi rendah kalayan abu-abu sareng bodas, nyiptakeun kesan seger sareng tenang. Tanda ieu digambar dina wangun grafik vektor dina grid anu dumasar kana bagian emas (golden section), supados tetep tajem dina sagala ukuran.

The Recognition

About the A' Design Award Perunggu

Ge Sang Lv Wu Logo Perusahaan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Ge Sang Lv Wu Logo Perusahaan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Ge Sang Lv Wu Logo Perusahaan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
ge sang lv wu is committed to promoting agricultural development and rural revitalization, helping farmers in the mountains sell their crops. They provide planting guidance, technical support, establish sales channels, promote agricultural product brands, and cooperate with governments and enterprises to jointly promote agricultural development and rural revitalization.
Dimensions & Packaging
Envelope: 220mm*110mm Notebook: B5 176mm*250mm Box:100mm*110mm*90mm Bag:300mm*320mm*80mm
Tags
Design, logo design, Cuisine Logo, Chinese Culture, Healthy Diet
Production Technology
Firstly, the color theory was employed to select soft and natural muted tones, creating a fresh and refined visual effect that aligns with the brand's pursuit of natural purity. In terms of design technique, vector graphics were used to ensure the logo remains crisp and sharp at various sizes and resolutions. The logo features a simplified line drawing of a Gangsong flower, symbolizing natural growth, complemented by a low-saturation sky color and a cloud-like graphic, enhancing the brand's naturalness, fashionability, and recognition.Grid system with the golden section, over ray, multiplication
Design Challenge
The most challenging aspect of this design project was figuring out how to connect the ordinary ingredients grown by farmers with today's younger consumers. The goal was to attract young people through visual appeal, foster their affection for the products and brand, and ultimately pave a new path for agricultural development. This would encourage more people to recognize the importance of pure, natural ingredients in their daily lives.
Research
Research Type: Qualitative research evaluating brand design through case analysis and user feedback.
Inspiration
ge sang lv wu aims to collect the most original and pure gifts from nature and give them back to people living in cities. The products include food, tea, coffee beans, etc. We chose Gesang flowers as the main expression of the design, which means the best gift and the most sincere blessing, which is this little red flower, as if returning to school and getting the first reward, and like a cloud in the sky, soft and delicate.
Project Duration
The product will be launched in shenzhen, China, in 2024 and was selected for the SGDA Energy Context Outstanding Brand Design Award and other honors in 2024.
Operation Flow
Simply add the products to your cart and complete the payment on the official website. Farmers will then deliver their high-quality, freshly harvested ingredients directly from the fields to your kitchen. Our products are carefully selected, and we work directly with farmers to ensure that every ingredient is fresh and healthy. From sourcing to delivery, everything is designed to let you taste the most authentic flavors and enjoy the little joys that ingredients bring.
Team Members
Xiaobing Cheng

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