Chongqing Noodles Ilustrasi Mural by Wu Yao

Chongqing Noodles Ilustrasi Mural by Wu Yao is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2025

Chongqing Noodles Ilustrasi Mural

by Wu Yao

Client: Beijing Wuyao Cultural and Creative Co. Ltd.

A' Design Award Perak Winner in Grafis Category

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Verified Award Winner

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Colors

The Design

About Chongqing Noodles Ilustrasi Mural

Chongqing Noodles nyaéta ilustrasi mural bertéma anu didamel pikeun hiji merek kadaharan Cina. Karya seni ieu museur kana kota-kota kuliner Chengdu jeung Chongqing di wewengkon Sichuan Chongqing, Cina. Wewengkon sabudeureunana katémbong dina pintonan anu sumebar jeung anggang, sedengkeun gaya sakabéhna tetep bernuansa Cina. Arsitéktur kota, pamandangan alam, jeung rupa-rupa bentang budaya dipintonkeun babarengan jeung tuangeun-tuangeun khas ti merek éta. Warna-warna tiis kontras jeung cahaya haneut ti toko-tokona. Mural ieu diproduksi ku téknik citak transfer panas (heat transfer printing) sarta disayagikeun dina sababaraha ukuran pikeun nyaluyukeun jeung rupa-rupa rohangan toko.

The Recognition

About the A' Design Award Perak

Chongqing Noodles Ilustrasi Mural mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Chongqing Noodles Ilustrasi Mural diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Chongqing Noodles Ilustrasi Mural mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a themed mural design created for the Chinese food brand Encounter Small Noodles, centered around the magical food cities of Chengdu and Chongqing in the Sichuan Chongqing region of China. Other areas are presented in scattered or distant views, and the main theme of the painting is still Chinese style itself. In addition to the colorful city and natural scenery of the Sichuan Chongqing region, numerous cultural landscapes are also what we need to present.
Dimensions & Packaging: 1500mm X 1600mm
Tags: Illustration,ChongQing Taste
Production Technology: The screen is displayed in offline stores using heat transfer printing, and there are various sizes available due to different needs of offline stores.
Design Challenge: The enormous amount of information is the focal point of the entire painting. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section. Our goal is to have customers sit down and watch carefully to appreciate.
Research: The mural design of Don't Meet Small Noodles in Chongqing focuses on the urban characteristics of Chongqing region, integrating brand specialty cuisine and creating many new elements, such as Small Noodles Master, to enhance fun and brand awareness.
Inspiration: Paintings from the Netherlands such as' Paradise on Earth 'or' Tower of Heaven 'are the inspiration for our creation of Chengdu and Chongqing, two cities in Sichuan and Chongqing. The huge amount of information is the focus of our paintings in this area. How to integrate Sichuan Chongqing cuisine culture with urban characteristics is the focus of this section.
Project Duration: The project started in Beijing in October 2024 and was completed in Beijing in December 2024.
Operation Flow: The murals are posted in various stores across the country through heat transfer printing. The lighting in the stores is mostly warm colors, so the overall color of the picture is cool, which is different from the overall color in the store and attracts consumers. The screen integrates the beautiful scenery and prominent features of major cities in the Sichuan Chongqing region. In addition, numerous cultural landscapes are also the content we need to present.
Team Members: Original designer ：Wu Yao
Illustration designer: Zhang yuchen
Illustration designer: Xie boxing
Graphic designer:Tan zhen
Graphic designer: Tang wenhu
Graphic designer: Zheng ziyang
3D designer:Liao hao