Onshore Roasters Branding by Cansu Dagbagli Ferreira

Onshore Roasters Branding by Cansu Dagbagli Ferreira is a highly esteemed winner of the very prestigious 2025 A' Design Award Perak in Grafis Competition Category.

PerakGrafis· 2025

Onshore Roasters Branding

by Cansu Dagbagli Ferreira

Client: Cansu Dagbagli Ferreira

A' Design Award Perak Winner in Grafis Category

82,126

Verified Award Winner

Verify Award Status for #168645

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Onshore Roasters Branding

Identitas merek Onshore Roasters ngagambarkeun harmoni antara kameuwahan, alam, sareng kasinambungan. Logona ngahijikeun siki kopi, sinar panonpoé, sareng ombak, anu nguwujudkeun ritual énjing-énjing anu sampurna di laut. Palét warna anu kandel kana taneuh nu dipilih kalayan ati-ati sareng kemasan tina kertas daur ulang ngagedéan komitmen merek kana karaharjaan sareng nilai-nilai anu peduli kana lingkungan. Diilhaman ku gaya hirup yachting, desainna ngimbangan kasederhanaan sareng kacanggihan, nyiptakeun sambungan anu mulus antara kopi anu kualitasna luhung sareng cai anu lega.

The Recognition

About the A' Design Award Perak

Onshore Roasters Branding mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Onshore Roasters Branding diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Onshore Roasters Branding mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Onshore Roasters brand identity captures the essence of luxury, sustainability, and simplicity. Designed for the yachting world, the refined logo seamlessly merges a coffee bean, sunbeams, and sea waves, symbolizing a morning ritual on the open waters. The packaging, crafted from recycled paper, reinforces the brand’s eco-conscious values, while a soothing, earthy color palette enhances the sense of purity and sophistication.
Dimensions & Packaging: The brand was applied on to various sizes of items including printed items and digital. Some examples are business cards, posters, web design and packaging designs. Packaging designs are 1 kg pouches and metal tins.
Tags: coffee, yacht, sea, logo design, branding, packaging
Production Technology: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and then physical items such as coffee bean pouches were produced by 4 color printing technique.
Design Challenge: The challenge was finding a supplier for recyclable paper pouches that also keeps the freshness of the product.
Research: Interviews with head management of luxury yachts were conducted to better understand the needs of consumers. Thanks to the qualitative interviews the confirmed the need and the idea was validated. Indeed, the luxury yacht owners are complaining of not being able to find good quality coffee constantly when they're on the sea.
Inspiration: The brand draws inspiration from the serene beauty of mornings at sea, where the first light meets the horizon, and a perfect cup of coffee sets the tone for the day. The interplay of natural elements sun rays, sea waves, and a coffee bean guides the logo design, evoking a harmonious balance between indulgence and sustainability. Through minimalist elegance, Onshore Roasters encapsulates the art of slow living, transforming coffee into a refined experience for the luxury yacht lifestyle.
Project Duration: From September 2023 to March 2024
France
Operation Flow: Onshore Roasters provides consistent quality coffee to premium yacht owners, wherever they're in the world.