Viewpoints Identitas Visual Paméran ku Chung Sheng Chen, Ting Yuan and En Yang

Karya Viewpoints Identitas Visual Paméran ku Chung Sheng Chen, Ting Yuan and En Yang nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Grafis.

PerakGrafis· 2025

Viewpoints Identitas Visual Paméran

ku Chung Sheng Chen, Ting Yuan and En Yang

Klién: Tainan University of Technology/Product Design Deparment

Pamenang A' Design Award Perak dina Katégori Grafis

94,442

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #168919

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Viewpoints Identitas Visual Paméran

Viewpoints nyaéta identitas visual tina paméran desain parabot jalan anu diayakeun di Tainan. Identitas ieu ngahubungkeun sajarah 400 taun Tainan jeung budaya kontemporer sarta kahirupan gang. Ilustrasi gambar leungeun jeung garis luar gaya péna anu basajan némbongkeun jalma, barang, jeung rohangan dina interaksi sapopoé. Palét warna dicokot tina arsitektur lokal, kaasup bata beureum, témbok konéng ngora, jeung nada aksen haneut. Desain ieu diterapkeun kana poster, buku pituduh, papan tanda, média sosial, jeung instalasi digital, sarta unggal format disaluyukeun sangkan presentasina tetep konsisten.

Pangakuan

Ngeunaan A' Design Award Perak

Viewpoints Identitas Visual Paméran mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Viewpoints Identitas Visual Paméran diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Viewpoints Identitas Visual Paméran mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Integrating Tainan’s 400-year history into a street furniture design exhibition, this project captures the essence of alleyways and architectural heritage. With a youthful perspective, the visual identity employs a refined color palette and expressive illustrations to depict people, objects, and spaces in daily interactions. Blending life and architecture, the design highlights moments of rest and conversation, inviting viewers to explore Tainan’s culture and envision its future.
Diménsi & Bungkusan: Poster A1: Width 594mm x Height 841mm,
Brochure A2:Width 490mm x 524mm,
Digital Banner 1080px x1920px,
Color System: Pantone 7621 CP (Brick Red), Pantone 377 UP (Earth Green), Pantone 654 C (Ocean Blue), Pantone PQ-16-1363 TCX (Wall Orange), Pantone PQ-157 C (Warm Yellow), Pantone 9184 U (Khaki Yellow) with gradient applications.
Tag: Tainan 400, Taiwan Design Expo, Street Furniture, Visual Identity, Cultural Design, Public Exhibition, Urban Aesthetics, Alley Culture
Téknologi Produksi: The visual design was created and refined using Adobe Illustrator and Photoshop, incorporating hand-drawn illustrations combined with graphic design. Inspired by Tainan’s architectural colors, such as red brick, pale yellow walls, and vibrant accent tones, it captures the everyday atmosphere of alleys and historical sites.
Printed materials use thick-weight paper with digital printing to ensure color stability and detail accuracy. The design is widely applied to posters, guidebooks, and digital media, with adjustments made for different formats to maintain visual consistency and optimal presentation.
Tantangan Desain: The challenge lies in merging Tainan’s 400-year history with modern design language, preserving cultural depth while presenting a fresh and engaging visual style that appeals to younger generations. Inspired by Tainan’s alleyways and historical sites, the visual identity adopts a simple color palette, playful illustrations, and signature pen-style outlines to vividly depict interactions between people, objects, and spaces, balancing historical richness with contemporary aesthetics.
Panalungtikan: 1.Cultural Heritage and Innovation: This project integrates Tainan’s 400 year history with modern design through street furniture creations, showcasing the city's unique charm and revitalizing its alleys and historical sites.
2.Education and Practical Application: It provides a hands-on platform for design students, allowing their creativity to be realized in real urban spaces while enhancing their design skills and cultural understanding.
3.Industry-Academia Collaboration: By connecting professional designers with local Tainan businesses, the project adopts an industry-preparatory model, fostering deep cooperation between design education and industry, leading to mutual growth in culture and commercial value.
This project is rooted in Tainan’s cultural context, using innovative approaches to reinterpret historical elements. Through practical design applications, it tests the feasibility and functionality of creative ideas, further exploring the synergy between design education and industrial development.The design also integrates student creativity with industry expertise, ensuring both innovation and practicality. Maintaining visual consistency across multiple media platforms, it effectively conveys Tainan’s street culture and the exhibition’s core theme.
Inspirasi: ViewPoints, a satellite exhibition of the 2024 Taiwan Design Expo, connects Tainan’s 400-year history with contemporary culture through street furniture design, reflecting alleyway life and its evolving stories. From arcade benches to temple seats, these spaces foster interaction while preserving history. With a youthful perspective, its visual identity uses simple strokes and an illustrative style to capture Tainan’s charm and vibrant energy.
Durasi Proyék: The project launched in May 2024 and exhibited in Tainan as the satelite exhibition of the Taiwan Design Expo in October.
Alur Operasi: The visual design of ViewPoints is applied to posters, guidebooks, social media, exhibition signage, and digital interactive installations, ensuring a consistent experience across various platforms. With clear design and strong visual identity, it conveys the cultural context of Tainan’s street furniture while enhancing engagement and interaction.
Patén: acdesign associates International Co.,Ltd
Anggota Tim: ChungSheng Chen
TingYuan Lin
EnYang Chen
EnJia Hsu
WanYun Lo
acdesign Associates International Co.,Ltd
Cultural Affairs Bureau,Tainan City Government
Tainan University of Technology
Krédit Gambar: acdesign associates International Co.,Ltd