Cyp Identitas Korporat by Pablo Prada Granada

Cyp Identitas Korporat by Pablo Prada Granada is a highly esteemed winner of the very prestigious 2025 A' Design Award Beusi in Grafis Competition Category.

BeusiGrafis· 2025

Cyp Identitas Korporat

by Pablo Prada Granada

Client: Construcciónes y Pavimentos

A' Design Award Beusi Winner in Grafis Category

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Verified Award Winner

Verify Award Status for #169177

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Colors

The Design

About Cyp Identitas Korporat

Cyp ngadeukeutan studio pikeun milarian alternatif identitas grafis anyar anu bakal nyegerkeun penampilan merekna, ngawangun identitas anu leuwih pribadi tapi has anu ngagambarkeun ayana sareng pendekatan anyar maranéhanana dina industrina. Desain ahir ngagambarkeun layanan utama sareng nawaran produk perusahaan bari nepikeun rasa kaamanan sareng kapercayaan. Konsépna dipangaruhan ku prinsip Yin-Yang, anu ngagambarkeun interaksi kakuatan anu sabalikna, sareng nangkep dualitas lini produk utama Cyp, anu sakaligus saimbang sareng silih ngalengkepan.

The Recognition

About the A' Design Award Beusi

Cyp Identitas Korporat mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Cyp Identitas Korporat diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Cyp Identitas Korporat dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: CyP's - Construcciones y Pavimentos (Constructions and Pavements) brand design features several distinctive design elements:

A creative use of perspective and symmetry, with a dashed line separating both sides, suggesting transformation and duality. An isometric architectural style that implies construction and building elements, with chevron-like patterns representing volumetric structures and pavement patterns encompassing the company's activity and service offering.
Dimensions & Packaging: Brand design source files are vector images, which allow the resizing of images without losing quality, or pixelation.
Tags: Balance, Duality, Transformation, Movement, Interdependence, Complementary Forces
Production Technology: Adobe Illustrator, Adobe Fresco, iPad Pro 12", Apple Mac Book Pro
Design Challenge: Finding a balance between the two main components of the visual identity of the logo, while trying to keep it modern, clean, and not cumbersome.
Research: A discovery brief questionnaire was delivered to the client, which allowed us to understand the company's values and characteristics, as well as what they wanted to convey. Once this information was discussed and analyzed between parties, we delivered various design alternatives. These designs were filtered and modified until reaching a final version that the client felt correctly represented what they were looking to achieve for their brand.
Inspiration: Our intent was to represent graphically the company's main service and product offerings, while conveying security and reliability. The name of the company reflects the duality of its main product lines, which at the same time balance and complement each other. We drove inspiration in balanced duality; in the co-existing of these two elements in making the company whole. We found inspiration in duality and balance, complementary forces, interdependence, and transformation; relating to Yin-Yang.
Project Duration: Project started in Bogota, on April of 2024, and was published officially in June 2024
Operation Flow: Brand was designed to be used in various formats. It has multiple versions that make ir flexible enough to be used various mediums and applications to be properly showcased.
Team Members: Pablo Prada Granada