Jo Kafé sareng Réstoran ku A4DH Branding Services

Karya Jo Kafé sareng Réstoran ku A4DH Branding Services nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2025

Jo Kafé sareng Réstoran

ku A4DH Branding Services

Klién: A4 Design House

Pamenang A' Design Award Perunggu dina Katégori Grafis

15,009

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #169504

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Jo Kafé sareng Réstoran

Jo, ngartikeun deui konsép fine dining jadi hajatan rasa, sambung rarasaan, jeung momen babarengan. Identitas merek dirancang pikeun narik pamiarsa, ti barudak nepi ka nini aki, bari tetep ngajaga kaaslian jeung kacanggihan. Dipuseurkeun kana rupa-rupa rasa, jeung sambung émosional, identitas visual nganut éstétika modéren. Palét warna héjo ngalambangkeun alam, tumuwuh, jeung kelestarian. Grafis ilustratif anu diilhaman ku unsur kadaharan jeung tuang ningkatkeun carita, sedengkeun logotipe kontemporer nyaimbangkeun kesederhanaan jeung petualangan. Hasilna nyaéta pangalaman anu kohésif dina sagala touchpoint.

Pangakuan

Ngeunaan A' Design Award Perunggu

Jo Kafé sareng Réstoran mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Jo Kafé sareng Réstoran diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Jo Kafé sareng Réstoran minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: We developed a dynamic visual identity that reflects the vibrant diversity of Jo offerings. The logotype, with its clean yet playful form, mirrors the balance between simplicity and adventure. For Jo, we chose green as the primary brand color, symbolizing both the natural essence of the brand and its commitment to growth and progress. Green evokes freshness and sustainability, aligning perfectly with Jo brand values and its focus on wholesome, quality food.
Diménsi & Bungkusan: We implemented the designed visual identity across the restaurant packaging, ensuring that each package is crafted from suitable materials such as kraft paper, cardboard, or wax paper based on its function.
Tag: rebranding, brand identity, identity design, logo redesign, visual language
Téknologi Produksi: Our design approach focused on creating contrast within visual forms, combining organic shapes with structured design elements. This interplay of form and function helped us communicate a sense of balance, where natural inspiration meets modern execution.
The result is a fresh and inviting brand identity that not only reflects Jo values but also sets the tone for an engaging and memorable customer experience across all brand touch points.
Tantangan Desain: The challenge was to craft a brand identity and spatial experience that resonated with a diverse audience; from children to grandparents, without sacrificing authenticity or sophistication. The core concept revolved around flavor diversity, freshness, and emotional connection, ensuring that every dish and every moment at Jo felt special.
Panalungtikan: Jo cafe and restaurant was one of the first brands that set out to redefine the experience of fine dining, creating a space where food is more than just nourishment. it is a celebration of taste, connection, and shared moments.
Inspirasi: The visual identity of Jo incorporates illustrative graphics inspired by key elements of the dining experience. We drew on forms and shapes from food ingredients, tableware, and restaurant objects to create a visual storytelling approach that enhances brand recognition. These elements contribute to building a cohesive and dynamic brand world, where every graphic element serves a purpose in conveying Jo narrative.
Durasi Proyék: The project started in Sep 2024 in Tehran and finished in Nov 2024 in Tehran, and was launched in Jan 2025.
Alur Operasi: A modern aesthetic was a priority throughout the design process. We ensured that all visual forms, from illustrations to graphic motifs, maintained a contemporary feel. This modernity extends into the brand typography as well. The type design features clean lines and thoughtful contrasts, adding depth and visual interest to the overall brand presentation.
Anggota Tim: Creative Director: Mehdi Javadinasab

Design Director: Amir Asgharzadeh

Graphic Designers: Amir Asgharzadeh, Mohammad Rajabi, Sepideh Chamani, Matin Etedal

Design QC: Vida Valizadeh

Motion Designers: Pariya Tabrizi

Ui/Ux Designer: Fatemeh Abbasi

Project Manager: Zahra Hashemi

Account Director: Baha Khatambakhsh

Account Executive: Ghazal Babajani