Pepsi Diner Milan 2024 Interior Diner Pop-Up by PepsiCo Design and Innovation

Pepsi Diner Milan 2024 Interior Diner Pop-Up by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Interior Competition Category.

PerungguInterior· 2025

Pepsi Diner Milan 2024 Interior Diner Pop-Up

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Interior Category

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Verified Award Winner

Verify Award Status for #169617

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi Diner Milan 2024 Interior Diner Pop-Up

Pepsi Diner Milan 2024 nyaéta interior diner pop-up anu dijieun salaku rohangan merek samentawis di Milan. Desain ieu mawa konsep diner New York ka Éropa, minangka aktivasi munggaran diner ieu di luar Amerika Serikat. Interior ieu nerapkeun logo Pepsi énggal sareng sistem identitas visualna. Réferénsi kana budaya pop Italia, kaasup sepak bola sareng musik, dianggo dina rohangan ieu, sareng program sareng selebriti Italia dikurasi khusus pikeun tamu. Tujuanana nyaéta pikeun ngahubungkeun sareng audiens Éropa ku cara ngamasukkeun budaya lokal kana carita merek.

The Recognition

About the A' Design Award Perunggu

Pepsi Diner Milan 2024 Interior Diner Pop-Up mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Pepsi Diner Milan 2024 Interior Diner Pop-Up diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Pepsi Diner Milan 2024 Interior Diner Pop-Up minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2024, we reimagined the iconic Pepsi Diner experience, taking it from the streets of New York to the heart of Milan. The exclusive pop-up showcased the unapologetic enjoyment our cola is known for, featuring our new Pepsi logo and visual identity system. As the diner’s first activation outside the U.S., our team in Europe embedded the brand deeply within Italian pop culture.
Inspiration: The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into our brand story. We set out to transform the successful New York concept into a dynamic, evergreen showcase of Italian pop culture while highlighting our new visual identity. We curated programming with beloved Italian celebrities and incorporated local cues like soccer and music into the space to strike the right chord with guests.

Read the Press Release