Lays Deep Ridged Spicy Flavor Lto 2024 Kemasan Camilan by PepsiCo Design and Innovation

Lays Deep Ridged Spicy Flavor Lto 2024 Kemasan Camilan by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Desain Bungkusan Competition Category.

PerungguBungkusan· 2025

Lays Deep Ridged Spicy Flavor Lto 2024 Kemasan Camilan

by PepsiCo Design and Innovation

A' Design Award Perunggu Winner in Bungkusan Category

14,891

Verified Award Winner

Verify Award Status for #169613

View at A' Design Award Press Release Award Badge

Colors

The Design

About Lays Deep Ridged Spicy Flavor Lto 2024 Kemasan Camilan

Lay's Deep Ridged Spicy Flavor mangrupa desain kemasan anu dijieun pikeun dua rasa camilan édisi kawates anu dijual di Cina: Spicy Hot Strip sareng Spicy Stinky Tofu. Kemasan ieu dijieun pikeun ngahontal konsumén ngora anu néangan waktos nyalse anu santai. Visual anu wani sareng énergik nétélakeun rasa pedes sacara jelas. Ilustrasi sungut anu ceria nangtung di tengah desain. Fotografi kadaharan anu dinamis nembongkeun dua rasa dina kaayaan pangpedesna. Hasilna méré rangkéan édisi kawates ieu identitas anu hirup sareng gampang dikenal.

The Recognition

About the A' Design Award Perunggu

Lays Deep Ridged Spicy Flavor Lto 2024 Kemasan Camilan mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Lays Deep Ridged Spicy Flavor Lto 2024 Kemasan Camilan diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Lays Deep Ridged Spicy Flavor Lto 2024 Kemasan Camilan minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In China, Lay’s is known for its fresh, daring take on snacks. In May 2024, we aimed to connect with young fans looking for a stress-free snacking experience, so we launched two buzzy limited edition flavors: Lay's Deep Ridged Spicy Hot Strip and Lay's Deep Ridged Spicy Stinky Tofu.
Inspiration: We wanted the new packaging to capture the youthful desire to destress, all while sparking a social buzz in China. Bold, energetic visuals made sure the spicy shout was loud and clear. At the center of the new design is a playful mouth illustration paired with dynamic food photography showing off the flavors at their full power.

Read the Press Release