Nong Li Kemasan Bir ku China Resources Snow Breweries

Karya Nong Li Kemasan Bir ku China Resources Snow Breweries nyaéta pamenang anu dihormat pisan tina 2025 A' Design Award Platina anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PlatinaBungkusan· 2025

Nong Li Kemasan Bir

ku China Resources Snow Breweries

Klién: China Resources Snow Breweries

Pamenang A' Design Award Platina dina Katégori Bungkusan

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Nong Li Kemasan Bir

Nong Li nyaéta desain kemasan bir anu diideuan ku Kabudayaan Yangshao ti Cina kuno. Wangun botolna nyonto Shuang Er Ni Yu, nyaéta wadah tembikar anu dihias motif lauk salamander sarta dipaké minangka wadah arak dina kabudayaan mimiti éta. Karajinan tembikar hideung dihijikeun jeung wangun kaca tradisional, sarta warna anu poék ngajaga bir tina cahya jeung parobahan suhu. Motif géométris nambahan daya tarik visual sarta nyadiakeun cekelan anu pageuh. Tutupna ngagambarkeun opat léngkah tina ritual toast Cina kuno: ngasaan, nawarkeun, ngajawab, jeung ngabales.

Pangakuan

Ngeunaan A' Design Award Platina

Nong Li Kemasan Bir mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Nong Li Kemasan Bir nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Nong Li Kemasan Bir mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Nong Li epitomizes Chinese brewing culture, enchanting from brew to packaging. It combines a recipe from the Yangshao Culture and the ancient grain fermentation technique called Nie Zao, celebrating Chinese brewing tradition. The bottle is shaped after the Shuang Er Ni Yu (salamander fish) patterned pottery vessel iconic in the Yangshao Culture. The cap is adorned with the scenes of ancient Chinese drinking etiquette. Every detail reflects the reverence and inheritance of history and culture.
Diménsi & Bungkusan: product dimensions, 355 mm x 355 mm x 120 mm
Tag: Beer packaging, Ancient grain fermentation, Yangshao culture, Chinese drinking etiquette, Integration of classical art
Téknologi Produksi: The bottle is a blend of black pottery craftsmanship and traditional glass form, exuding a timeless allure as if suspending the ephemeral moment in perpetuity. Its dark hue protects the beer from light and temperature fluctuations, complemented by a meticulous seal to preserve the prime flavor over time.
Tantangan Desain: The challenge was to distill the essence of Yangshao Culture into an accessible form, and stay attuned to modern aesthetics. To this end, this packaging integrates the silhouette of Neolithic painted pottery vessel, geometric patterns from the Yangshao Culture, and illustrations of a genteel toast ritual when hosting guests. These elements, presented in a vivid, intuitive manner, transform Nong Li into a piece of cultural art, enriching beer enjoyment with cultural value and aesthetic allure.
Panalungtikan: By delving deep into the Yangshao Culture and Chinese liquor culture, this packaging design merges classical elements with modern aesthetics. This fusion giving birth to Nong Li, a product steeped in cultural depth and artistic charm. It celebrates the ancient brewing technique, while also embodying an innovative extension of contemporary drinking culture, seamlessly bridging the past with the present.
Inspirasi: This packaging embodies the idea that Nong Li: Embracing Tradition and Elegance in Every Sip, aiming to promote Chinese liquor culture and drinking etiquette. The bottle deign draws on the culturally rich form and patterns of the Shuang Er Ni Yu (salamander fish) patterned pottery vessel, an iconic liquor container in the Yangshao Culture. The cap is illustrated with four steps of a genteel toast ritual in ancient China, highlighting the cultural depth and artistic value of Nong Li.
Durasi Proyék: The design and development of Nong Li was completed in January, 2023. It was introduced the market in September of the same year.
Alur Operasi: The cap is adorned with the scenes of ancient Chinese drinking etiquette, illustrating four steps of a toast ritual: taste, offer, respond, and reciprocate. Each sip becomes a journey through this drinking tradition.
The geometric patterns on the bottle add an aesthetic appeal, and secure a grip free from slipping.
Presented in a gift box alongside the traditional Gu drinking vessels, Nong Li is steeped in the echoes of antiquity, perfect for gifting friends and family or treating guests.
Anggota Tim: Qiguang Li, Celine Zhou, Yan Yang