Platina Bungkusan · 2021
Pepsi NFL Limited Edition Kemasan Kaléng Inuman
- A' Design Award Platina 2021 in Bungkusan
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Kemasan Kaléng Inuman
Pepsi NFL Limited Edition nyaéta séri kaléng inuman anu dijieun pikeun pasar di Méksiko. Opat kaléng ngahormat opat tim maén bal Amérika: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders sareng New England Patriots. Unggal kaléng ngagunakeun palét warna timna masing-masing. Gaya ilustrasi anu dinamis nembongkeun pamaén kalayan proporsi anu dilebih-lebihkeun pikeun ngébréhkeun sipat fisik tina olahraga éta. Kaléngna dijieun tina aluminium sarta dicitak nganggo citakan offset definisi luhur. Séri ieu dikaitkeun kana kampanye digital sarta dijual di toko-toko jeung online.
About the A' Design Award Platina
Pepsi NFL Limited Edition Kemasan Kaléng Inuman mangrupa juara A' Design Award Platina, pangakuan anu pohara bergengsi anu dipasihkeun ka desain anu enyaan luar biasa, éndah jeung megah. Para juara Platina téh karya anu ngabalukarkeun kagum, bukti watesna kréativitas intelektual, sarta nunjukkeun profesionalisme jeung kajenius taya tandingan para désainerna. Desain ieu diharepkeun jadi karya pangkawéntarna anu nangtukeun éstétika hiji jaman, nyumbang kana kasejahteraan masarakat, sarta ngadorong watesan seni, élmu, desain jeung téknologi. Pepsi NFL Limited Edition Kemasan Kaléng Inuman nunjukkeun tingkat kaunggulan anu transénden sarta tanpa ragu ngajadikeun dunya tempat nu leuwih hadé ku cirina anu mangpaat tur berharga. Pepsi NFL Limited Edition Kemasan Kaléng Inuman mangrupa karya juara A' Design Award Platina anu ngahudang kahayang, méré ilham, nyenangkeun, jeung ngahudangkeun kabungah anu gedé.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
