Espada Selvagem Fungsi Utama: Identitas Visual by Pedro Panetto

Espada Selvagem Fungsi Utama: Identitas Visual by Pedro Panetto is a highly esteemed winner of the very prestigious 2025 A' Design Award Perunggu in Grafis Competition Category.

PerungguGrafis· 2025

Espada Selvagem Fungsi Utama: Identitas Visual

by Pedro Panetto

Client: Pedro Panetto

A' Design Award Perunggu Winner in Grafis Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Espada Selvagem Fungsi Utama: Identitas Visual

Téks Buku: Espada Selvagem nyaéta identitas visual pikeun klub anggar abad pertengahan di Brasil. Desainna diideuan ku sasatoan tina heraldik kuno, ditafsirkeun deui kalayan gaya modéren. Jaguar dipilih sabab sato ieu asli ti Brasil sarta ngagambarkeun kagancangan, énérgi jeung sumanget kompetitif. Totol-totol dina jaguar dijieun tina bunderan-bunderan anu ogé nyiptakeun kesan gerak. Gambarna nuturkeun proporsi rasio emas. Simbol ieu dijieun dina wangun vektor, ku kituna identitas ieu bisa dipaké dina seragam, patch, buku, medali, bandéra, jeung média sosial dina rupa-rupa ukuran.

The Recognition

About the A' Design Award Perunggu

Espada Selvagem Fungsi Utama: Identitas Visual mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Espada Selvagem Fungsi Utama: Identitas Visual diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Espada Selvagem Fungsi Utama: Identitas Visual minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Inspired by the beasts of ancient Heraldry with a modern reinterpretation, the chosen animal was a jaguar because we are talking about a Brazilian brand. In addition to the regional context, the jaguar represents speed, energy, and competitiveness.

It is filled with balls that represent its spots, but in addition to that, the way it is filled also conveys a sense of movement.
Dimensions & Packaging: The jaguar design follows the mathematical rule of the golden ratio: 1.618...

The entire project is in vector format, so it can be adapted to any size and proportion.
Tags: Visual Identity, Logo, Symbol, Heraldic, Movement, jaguar, animal, fencing, sword,
Production Technology: The Visual Identity was created using a design methodology that aims to structure the project in 3 pillars: practical, aesthetic and symbolic function.

The goal was to create a brand that is visually interesting, with senses that could connect with the universe of this type of fencing. And at the same time, a brand that was applicable in different contexts, without being minimalist, though.
Design Challenge: The main challenge that we had to overcome was to create a Visual Identity that was not minimalist, but that worked well in different applications and in smaller sizes.

The solution was to develop a symbol that could be transformed, creating a varied visual identity system that could be used in any size without losing its recognition.
Research: Movement, speed, tactical ability, sharpness and focus were the abstract concepts of the project briefing.

The jaguar was chosen as a symbol that perfectly conveys these elements.

It has also connected with the historical European heritage of heraldry, combined with the animal that is original from Brazil (the club's location).
Inspiration: Visual identity for a medieval fencing club.

The logo and symbol are very flexible in terms of use. You can use the same symbol in different formats and contexts without losing characteristics of recognition.

It is a brand that represents a sport that calls for tradition, a brand that connects the current and modern sport with a legacy from the Middle Ages.
Project Duration: This project started years ago in 2019, but then we had to pause it and it was only completed in 2024 in Vitória, a city in Brazil.
Operation Flow: The logo is used by users in the contexts of application on uniforms, patches, textbooks, medals, social networks and other things such as flags.

In each context it can be used in a different way.